Global Brand Manager — Barry Callebaut
- Lieu
- Zurich
- Contrat
- full-time
- Publié
- Hier
Vue d’ensemble du poste
We are looking for a Senior Manager, Global Brand to drive the global growth and brand activation of Cacao Barry across international markets while acting as the steward of the Callebaut Masters of Taste brand platform.
As a senior individual contributor, you will translate brand strategy into impactful campaigns, sales enablement tools, activation frameworks, and brand governance programs that support commercial growth and brand consistency across more than 50 markets.
In this highly cross-functional role, you will collaborate closely with Marketing, Commercial, Regional teams, R&D, Digital, Finance, Corporate Communications, and external partners to ensure successful brand deployment, market activation, and performance tracking.
- We are looking for a Senior Manager, Global Brand to drive the global growth and brand activation of Cacao Barry across international markets while acting as the steward of the Callebaut Masters of Taste brand platform.
- As a senior individual contributor, you will translate brand strategy into impactful campaigns, sales enablement tools, activation frameworks, and brand governance programs that support commercial growth and brand consistency across more than 50 markets.
- Key Responsibilities include
- Define and execute the global growth strategy and activation roadmap for Cacao Barry across international markets, ensuring clear positioning and differentiation.
Responsabilités principales
- Key Responsibilities include
- Define and execute the global growth strategy and activation roadmap for Cacao Barry across international markets, ensuring clear positioning and differentiation.
- Develop and maintain a “global backbone, local relevance” framework, providing brand guidelines and guardrails that ensure consistency while enabling market adaptation.
- Lead portfolio architecture and go-to-market support by market, including SKU prioritization, portfolio pathways, and channel-specific brand support models.
- Create and maintain sales enablement tools, including commercial presentations, distributor materials, objection-handling guides, and value proposition frameworks.
- Translate brand strengths and innovations into compelling audience-specific messaging for pastry chefs, chocolatiers, artisan professionals, distributors, and HoReCa customers.
- Partner with regional commercial teams and distributors to drive market activation initiatives, training programs, workshops, trade shows, and customer engagement activities in priority markets.
- Lead the end-to-end development and execution of global marketing campaigns, ensuring consistency across digital and offline channels while adapting content to local market needs.
- Design and deliver training programs that equip commercial, regional, and distributor teams with the knowledge and tools needed to successfully activate brands in market.
- Own performance tracking and reporting, developing dashboards and insights that measure business impact, brand adoption, and commercial effectiveness.
Entreprise et contexte
- Act as the guardian of the Masters of Taste brand platform, maintaining key brand assets, guidelines, and governance processes across the organization.
- Build and manage brand knowledge resources, review regional brand executions, and continuously improve tools, guidance, and best practices to strengthen global brand consistency and adoption. About You
- 7–10 years of experience in Brand Management, Marketing Strategy, or Commercial Marketing, with a meaningful portion in B2B and/or premium food or ingredients sectors.
- Chocolate or fine food industry experience is a plus.
- Master’s degree in Marketing, Business, Brand Management, or equivalent; or bachelor’s with commensurate professional experience.
- Proven track record of owning brand strategy workstreams end-to-end and translating them into tangible deliverables (toolkits, campaign frameworks, guidelines).
- Experience building sales enablement tools: decks, playbooks, objection-handling guides, distributor materials.
- Comfortable managing concurrent workstreams across different geographies and timelines, with limited direct support.
- Experience working in or with cross-functional, matrixed, international organizations — influencing without authority.
- Exposure to corporate brand management and/or brand governance is a plus (alongside portfolio or product brand experience).
Détails supplémentaires
- Build and manage brand knowledge resources, review regional brand executions, and continuously improve tools, guidance, and best practices to strengthen global brand consistency and adoption.
- Fluent English required (written and verbal). French is a strong plus
Notes et contenu original
- About the role
- Fluent English required (written and verbal).
- French is a strong plus
Questions sur cette offre
Quel salaire propose Barry Callebaut pour ce poste ?
Barry Callebaut indique CHF 101 500 - 154 000 bruts par an pour ce poste à Zurich. Il s'agit du salaire publié dans l'annonce d'origine (ou, si l'employeur ne précise pas de montant, d'une estimation réaliste pour le rôle et le secteur) — le calculateur de ce site le convertit en net réel une fois l'impôt frontalier et les cotisations sociales appliqués.
Est-ce un poste à temps plein, et quel type de contrat propose Barry Callebaut ?
Cette offre est un poste en temps plein. Le type de contrat affiché ici provient directement de l'annonce originale de l'employeur ; confirmez toujours les horaires exacts, le préavis et la durée d'essai avec Barry Callebaut pendant le processus de candidature, ces détails pouvant varier même au sein de la même catégorie de contrat.
Ai-je besoin d'un permis de frontalier pour un poste dans le canton de Zurich ?
Les résidents UE/AELE domiciliés dans la zone frontalière du pays voisin du canton de Zurich peuvent demander un permis G ; l'employeur suisse le dépose auprès de l'office cantonal des migrations après signature du contrat. Les règles de zone frontalière et les délais varient selon le pays voisin et le canton — confirmez les détails auprès de l'office des migrations du canton de Zurich ou avec les RH pendant la candidature.
Comment postuler à ce poste chez Barry Callebaut ?
Utilisez le bouton « Postuler maintenant » sur cette page — il renvoie directement à l'annonce originale de Barry Callebaut sur jobs.barry-callebaut.com, votre candidature arrive donc directement dans le système de suivi des candidatures de l'employeur. Frontaliere Ticino ne collecte ni ne transmet lui-même les candidatures.
