Marketing Data & Analytics Specialist (m/w/d) — Zürcher Kantonalbank

Full description

• Marketing Data & Analytics Specialist (m/f/d)

80% - 100% | Communication / Marketing | Zurich | Experienced professionals

Apply online now

Our Digital & MarTech team is driving the evolution of data-based marketing, modern marketing technologies and the integrated use of our marketing data. As a Marketing Data & Analytics Specialist, you take on a central role in the further development of our marketing data landscape. With your understanding of marketing, data and processes, you ensure that data is meaningfully linked and made usable for campaigns, analyses and reporting. In this way, you make an important contribution to an effective and future-oriented marketing of the Zürcher Kantonalbank.

Your tasks

• Further develop the marketing data strategy and the KPI framework and create dashboards to visualize the results
• Analyze behavioral and master data from various sources, evaluate customer journeys and derive recommendations for action
• Collaboration with campaign managers, social media, strategy, sales as well as IT and acting as an interface in data projects
• Assuming project responsibility for data projects, defining IT requirements and supporting as a web analytics super-user during onboarding and dashboard use
• Completed university degree (uni or FH) in business administration, marketing, business informatics or a comparable discipline
• At least 5 years of professional experience in digital marketing with focus on data and project management
• In-depth experience in the application of web and marketing analytics tools such as Adobe Analytics and in dealing with visualization tools such as Tableau
• You convince through strong communication and presentation skills and can convey complex issues appropriate to the addressee
• Financial industry experience is beneficial, but not a must
• Very good German skills in word and writing, English skills are an advantage
• Mutual support and team spirit are important to us
• Exciting and diverse range of tasks with many network possibilities
• We offer you space for your ideas and thus design the bank of tomorrow
• Various opportunities to develop personally and professionally
• Modern workplace in district 5 with very good transport connections (hard bridge station)
• Comprehensive package with attractive basic salary, variable compensation and versatile benefits