Leiter:in Marketing & Digital — ZFV-Unternehmungen

Full description

You think marketing holistically and want to make a difference? Then you are right with us. As Head: in Marketing & Digital, you are responsible for the marketing of our catering and hotel companies as well as the area of Digital Marketing. Together with your team, you will develop effective marketing strategies and measures, successfully position our diverse offerings in the market and drive the further development of our digital activities. You combine creativity with entrepreneurial thinking and always keep an eye on performance, target groups and impact. As a leader, you promote trusting and interdisciplinary cooperation and understand how to bring together different perspectives to a common goal. You develop your team professionally and personally and create an environment in which responsibility is assumed, ideas are introduced and joint successes are possible. You work closely with Sales & Account Management, Communication & Brand, Sustainability, Operations and other specialist areas. We are looking for you as a new team member who supports us as Head: in Marketing & Digital immediately or by agreement. Your area of activity:

• Responsibility for the strategic development of marketing and digital marketing in coordination with: the Chief Brand Experience & Sustainability (CBESO) as well as for the annual planning and implementation
• Development of integrated marketing and digital strategies with focus on customer needs, market potential and effective programs, concepts and campaigns
• Leadership, coaching and further development of the marketing team and promotion of trusting, interdisciplinary and performance-oriented cooperation
• Strategic responsibility for digital marketing including further development of ZFV and Sorell websites, performance marketing, SEO/SEA, analytics as well as the targeted use of new technologies and AI
• Develop and ensure high quality of all marketing campaigns, initiatives and POS measures
• Responsibility for planning, prioritizing and managing projects, as well as budget, resources and cooperation with external partners and agencies
• Close cooperation with Sales & Account Management, Communication & Brand, Sustainability, Operations and other specialist areas for successful market development and further development of our offerings
• Ensuring efficient processes, governance, reporting, analysis and impact measurement for continuous optimization of marketing and digital performance
• Responsibility for the timely planning and implementation of marketing and communication measures for projects as well as company openings and closures Your strengths:
• University degree or higher specialist training in marketing, business administration, communication or hospitality management
• Alternatively, a well-founded marketing training (e.g. professional card, CAS or MAS) with basic training in the hospitality industry or catering
• Several years of professional experience in marketing, of which several years in a management role – ideally in the hospitality, service or FMCG environment
• Proven experience in the development and implementation of integrated marketing and digital strategies
• In-depth know-how in digital marketing (e.g. performance marketing, SEO/SEA, websites, analytics and AI) as well as the ability to lead and develop specialists professionally
• Experience in managing and developing teams and managing complex marketing projects
• Strategic and entrepreneurial thinking combined with high implementation strength and strong prioritization and decision-making competence
• Enjoying interdisciplinary cooperation as well as strong communication and stakeholder management skills
• Very good knowledge of German and good knowledge of English
• French advantage
• Secure handling of MS Office as well as common marketing, CMS, analytics and project management tools
• Strategic and entrepreneurial thinking
• Leadership and coaching
• Interdisciplinary cooperation and stakeholder management
• Customer, market and user orientation
• Target and performance orientation
• Willingness to innovate and change
• Integrity and sense of responsibility Our company: The cooperative ZFV-Unternehmenen (ZFV) creates together with partners inspiring meeting places, inspires with hospitality and authentic experiences. Founded in 1894 by visionary Zürcher Bürgersfrauen, the ZFV still places special emphasis on innovation and sustainability today. In more than 200 companies throughout Switzerland, the employees of the ZFV take care of the needs of customers and guests. Areas of activity include restaurants, canteens, staff restaurants, hotels, mobile catering solutions, catering, bakeries and daycare centres. The cooperative actively shapes society and adopts a stance for the environment, equal opportunities and inclusion and lives hospitality for a society in which we all want to live. Interested in actively shaping the future together with us? Send us your complete online application.