Konzepter*in / Copywriter (w/m/d) — Migros Supermarkt AG

Full description

We are looking for a creative conceptualist / copywriter with a sense for strong communication. In Migros’ Inhouse Creation, you will develop ideas, themed worlds and cross-channel communication concepts for promotions, activations and campaign extension. Together with Art & Video Creation, you can experience the Migros brand world and text headlines, claims and copy.

Mansioni

• Conception of thematic weeks, seasonal focuses and promotional activities
• Development of activation and sales promotion ideas
• Copywriting for print, digital, social media and moving image content, from headlines and claims to copies and scripts
• Development of campaign extensions for existing marketing activities
• Close collaboration with Art Creation, Video Creation and internal stakeholders
• Use of AI tools for ideation, concept development and text creation

Requirements

• Several years of professional experience: in conception and copywriting in the field of advertising
• Initial or continuing education: in communication, advertising, marketing or similar education or training
• Ability to derive clear ideas and communication solutions from briefings
• Very good language feeling for simple, precise and accessible formulations
• Experience in creating and presenting concepts
• Experience with AI tools for ideation and content creation
• German (flowing)
• French (advantageous)

Cosa of friamo

• Central place of work: Central place of work in the city of Zurich (Limmatplatz or near Hardbrücke)
• Modern infrastructure: Diverse work zones and modern co-working spaces with advanced equipment
• Mobile-flexible working model: temporal and spatial flexibility in fulfilling the