Head of Brand Management & Activation — Miduca AG
- Location
- Zürich
- Contract
- full-time
- Posted
- Yesterday
Role overview
Do you not only want to lead brands, but also develop them and increase their impact on people and business success?
In this agile management role, you are responsible for the further development of the Miduca brand portfolio, design the integrated B2C and B2B marketing communication along the customer journey and lead a small, interdisciplinary team with a lot of design freedom.
- Do you not only want to lead brands, but also develop them and increase their impact on people and business success?
- In this agile management role, you are responsible for the further development of the Miduca brand portfolio, design the integrated B2C and B2B marketing communication along the customer journey and lead a small, interdisciplinary team with a lot of design freedom.
- Overall responsibility for strategic leadership, further development and activation of the Miduca brand portfolio in the House of Brands model and alignment with B2C and B2B business objectives
- Leading brand positioning and differentiation and developing compelling brand messages and storytelling approaches that engage relevant audiences and enable consistent, integrated marketing communication
Main responsibilities
- Overall responsibility for strategic leadership, further development and activation of the Miduca brand portfolio in the House of Brands model and alignment with B2C and B2B business objectives
- Leading brand positioning and differentiation and developing compelling brand messages and storytelling approaches that engage relevant audiences and enable consistent, integrated marketing communication
- Cross-brand activation & campaign planning along the customer journey, consistent brand staging via digital channels, social media, campaigns, events & 21 center, based on insights/KPIs with focus on relevance, growth & impact
- Superordinate management of external partners for content, creation and production as well as ensuring brand-compliant standards, assets and binding briefing, approval and quality processes
- Professional and human leadership, coaching and further development of the interdisciplinary team as well as strategic management of the employer branding together with HR Requirements
- Several years of professional experience: in strategic brand management and integrated marketing communication, ideally in a multi-brand or house-of-brand environment
- Completed studies (uni/ETH, FH, HF): in marketing, communication, business administration or a comparable discipline
- In-depth expertise in brand strategy and architecture, positioning, communication strategy, employer branding, content and production management, brand governance as well as KPI, reporting and insights approaches
- Strategic, entrepreneurial and networked thinking, clear and appreciative leadership, high communication and consulting competence as well as decision-making, implementation and cooperation strength
- Proven leadership experience as well as demonstrable success in the further development and activation of brands and in the successful addressing of new target groups
Application process
- Recruitment process Submit application documents For a complete application, we need your CV, certificates and diplomas. A photo in the CV and a letter of motivation are not necessary.
- We live equal opportunities for all applicants.
- We have a standardized recruitment process.
- If this does not work for you, mention it in your application dossier.
- We check applications received on an ongoing basis, create a pre-selection and release them to the manager for viewing.
Contacts
- Application & Contact Nicole Meillaud Talent Acquisition Partner +41585689906
- The decision on progress or withdrawal from the recruitment process will be communicated by telephone or email.
- Duration until feedback: Up to three weeks of discussion with HR & specialist department The discussion is conducted virtually or on site with the responsible person from HR and/or the specialist department.
- It is primarily about learning more about the personnel and specialist skills and gives both sides the opportunity to assess the cultural fit into the company and team.
- Duration to feedback: Up to three weeks of expert discussion with case presentation Specific expertise is reviewed on the basis of a case or other assessment instruments.
- After processing, the result of the leader is presented and then discussed together.
- Usually, the team is also represented at the presentation.
- As a rule, the conversations are conducted by the superior, without a representative from the HR.
- Duration until feedback: Up to three weeks final discussion before contract issuance Before the contract issuance, we conduct a final discussion in order to clarify open questions of both sides and to regulate contractual details.
- If all points are clarified, the written offer follows.
Additional details
- Professional and human leadership, coaching and further development of the interdisciplinary team as well as strategic management of the employer branding together with HR
- Further training in brand management, strategic or digital marketing or leadership in German (negotiation certain) French (good knowledge) Italian (advantageous)
- Recruitment process Submit application documents For a complete application, we need your CV, certificates and diplomas. A photo in the CV and a letter of motivation are not necessary.
- After agreement, the contract is commissioned and sent for digital signature by e-mail. Duration until feedback: Up to one week
- Note for personnel service providers For this position we only consider direct applications.
Notes and original content
- for personnel service providers For this position we only consider direct applications.
- Requirements
- Further training in brand management, strategic or digital marketing or leadership
- in German (negotiation certain)
- French (good knowledge)
- Italian (advantageous)
- Cosa of Friamo
- Recruitment process Submit application documents For a complete application, we need your CV, certificates and diplomas.
- A photo in the CV and a letter of motivation are not necessary.
- After agreement, the contract is commissioned and sent for digital signature by e-mail.
Questions about this listing
What salary does Miduca AG offer for this role?
Miduca AG lists CHF 101'500 - 154'000 gross per year for this position in Zürich. This is the salary published in the original listing (or, when the employer omits a figure, a realistic estimate for the role and sector) — the calculator on this site converts it to your actual net take-home once cross-border tax and social contributions are applied.
Is this a full-time role, and what type of contract does Miduca AG offer?
This listing is a full-time position. The contract type shown here comes directly from the employer's original posting; always confirm exact hours, notice period and probation length with Miduca AG during the application process, since these details can vary by role even within the same contract category.
Do I need a cross-border work permit for a role in Zürich?
EU/EFTA residents living in the border zone of the country adjoining Canton Zürich can apply for a G permit; the Swiss employer files it with that canton's migration office after the contract is signed. Border-zone rules and processing times vary by neighbouring country and canton, so confirm the specifics with Zürich's cantonal migration office or with HR during the application.
How do I apply for this position at Miduca AG?
Use the "Apply now" button on this page — it links directly to Miduca AG's original listing at jobs.migros.ch, so your application goes straight to the employer's own applicant-tracking system. Frontaliere Ticino does not collect or forward applications itself.
