Global Brand Manager — Barry Callebaut
- Location
- Zurich
- Contract
- full-time
- Posted
- Yesterday
Role overview
We are looking for a Senior Manager, Global Brand to drive the global growth and brand activation of Cacao Barry across international markets while acting as the steward of the Callebaut Masters of Taste brand platform.
As a senior individual contributor, you will translate brand strategy into impactful campaigns, sales enablement tools, activation frameworks, and brand governance programs that support commercial growth and brand consistency across more than 50 markets.
In this highly cross-functional role, you will collaborate closely with Marketing, Commercial, Regional teams, R&D, Digital, Finance, Corporate Communications, and external partners to ensure successful brand deployment, market activation, and performance tracking.
- We are looking for a Senior Manager, Global Brand to drive the global growth and brand activation of Cacao Barry across international markets while acting as the steward of the Callebaut Masters of Taste brand platform.
- As a senior individual contributor, you will translate brand strategy into impactful campaigns, sales enablement tools, activation frameworks, and brand governance programs that support commercial growth and brand consistency across more than 50 markets.
- Key Responsibilities include
- Define and execute the global growth strategy and activation roadmap for Cacao Barry across international markets, ensuring clear positioning and differentiation.
Main responsibilities
- Key Responsibilities include
- Define and execute the global growth strategy and activation roadmap for Cacao Barry across international markets, ensuring clear positioning and differentiation.
- Develop and maintain a “global backbone, local relevance” framework, providing brand guidelines and guardrails that ensure consistency while enabling market adaptation.
- Lead portfolio architecture and go-to-market support by market, including SKU prioritization, portfolio pathways, and channel-specific brand support models.
- Create and maintain sales enablement tools, including commercial presentations, distributor materials, objection-handling guides, and value proposition frameworks.
- Translate brand strengths and innovations into compelling audience-specific messaging for pastry chefs, chocolatiers, artisan professionals, distributors, and HoReCa customers.
- Partner with regional commercial teams and distributors to drive market activation initiatives, training programs, workshops, trade shows, and customer engagement activities in priority markets.
- Lead the end-to-end development and execution of global marketing campaigns, ensuring consistency across digital and offline channels while adapting content to local market needs.
- Design and deliver training programs that equip commercial, regional, and distributor teams with the knowledge and tools needed to successfully activate brands in market.
- Own performance tracking and reporting, developing dashboards and insights that measure business impact, brand adoption, and commercial effectiveness.
Company and context
- Act as the guardian of the Masters of Taste brand platform, maintaining key brand assets, guidelines, and governance processes across the organization.
- Build and manage brand knowledge resources, review regional brand executions, and continuously improve tools, guidance, and best practices to strengthen global brand consistency and adoption. About You
- 7–10 years of experience in Brand Management, Marketing Strategy, or Commercial Marketing, with a meaningful portion in B2B and/or premium food or ingredients sectors.
- Chocolate or fine food industry experience is a plus.
- Master’s degree in Marketing, Business, Brand Management, or equivalent; or bachelor’s with commensurate professional experience.
- Proven track record of owning brand strategy workstreams end-to-end and translating them into tangible deliverables (toolkits, campaign frameworks, guidelines).
- Experience building sales enablement tools: decks, playbooks, objection-handling guides, distributor materials.
- Comfortable managing concurrent workstreams across different geographies and timelines, with limited direct support.
- Experience working in or with cross-functional, matrixed, international organizations — influencing without authority.
- Exposure to corporate brand management and/or brand governance is a plus (alongside portfolio or product brand experience).
Additional details
- Build and manage brand knowledge resources, review regional brand executions, and continuously improve tools, guidance, and best practices to strengthen global brand consistency and adoption.
- Fluent English required (written and verbal). French is a strong plus
Notes and original content
- About the role
- Fluent English required (written and verbal).
- French is a strong plus
Questions about this listing
What salary does Barry Callebaut offer for this role?
Barry Callebaut lists CHF 101'500 - 154'000 gross per year for this position in Zurich. This is the salary published in the original listing (or, when the employer omits a figure, a realistic estimate for the role and sector) — the calculator on this site converts it to your actual net take-home once cross-border tax and social contributions are applied.
Is this a full-time role, and what type of contract does Barry Callebaut offer?
This listing is a full-time position. The contract type shown here comes directly from the employer's original posting; always confirm exact hours, notice period and probation length with Barry Callebaut during the application process, since these details can vary by role even within the same contract category.
Do I need a cross-border work permit for a role in Zürich?
EU/EFTA residents living in the border zone of the country adjoining Canton Zürich can apply for a G permit; the Swiss employer files it with that canton's migration office after the contract is signed. Border-zone rules and processing times vary by neighbouring country and canton, so confirm the specifics with Zürich's cantonal migration office or with HR during the application.
How do I apply for this position at Barry Callebaut?
Use the "Apply now" button on this page — it links directly to Barry Callebaut's original listing at jobs.barry-callebaut.com, so your application goes straight to the employer's own applicant-tracking system. Frontaliere Ticino does not collect or forward applications itself.
