Digital Marketing Manager (100%) — Vontobel

Full description

Are you a digitally savvy marketing professional who combines strategic thinking, strong analytical capabilities, and execution excellence? Are you passionate about creating seamless digital client journeys, optimizing user experiences, leveraging data and AI, and driving measurable commercial outcomes?

Vontobel Asset Management is seeking a highly motivated Digital Marketing Manager to join the Client Content Center and help shape the future of our digital marketing capabilities.

This role reports directly to the Head of Digital Marketing & Content. The successful candidate will play a critical role in enhancing digital client experiences, optimizing digital touchpoints, and delivering measurable business impact through data-driven marketing.

The role sits at the intersection of digital marketing, client experience, analytics, content generation, and business growth. A key focus will be connecting digital marketing activities to commercial objectives, fundraising priorities, client engagement, and business outcomes through robust performance measurement and continuous optimization.

What Are We Looking For?

We are looking for a candidate who brings

• Proven experience developing and optimizing digital client journeys across websites, campaigns, email, and other digital touchpoints.
• Strong expertise in digital marketing, UX optimization, website management, conversion optimization, and client engagement.
• Excellent data literacy and a deep understanding of digital marketing KPIs, analytics, reporting frameworks, and performance measurement.
• Demonstrated ability to turn data and client insights into actionable recommendations that drive commercial impact.
• Experience establishing and managing dashboards that measure engagement, lead generation, conversion, client journeys, and business outcomes.
• Strong understanding of marketing technologies, CRM platforms, automation tools, and digital analytics solutions.
• Passion for Artificial Intelligence, automation, personalization, and emerging technologies.
• Experience leveraging AI to improve client engagement, digital experiences, scalability, operational efficiency, and marketing effectiveness.
• Strong stakeholder management and collaboration skills across marketing, distribution, investments, product management, technology, and compliance.
• A growth mindset, strong curiosity, and a passion for continuous improvement and innovation.

Key responsibilities

Digital client journeys & client experience

• Design, manage, and continuously optimize digital client journeys across the full client lifecycle.
• Enhance client engagement, conversion, and retention through personalization and journey optimization.
• Ensure digital experiences support commercial priorities, fundraising objectives, and client needs.

User experience & digital platforms

• Drive continuous improvements of website usability, navigation, accessibility, and conversion performance.
• Conduct user research, behavioral analysis, and testing to identify optimization opportunities.
• Implement best practices in UX and digital experience management across client-facing platforms.

Digital analytics & KPI leadership

• Develop and maintain KPI frameworks, dashboards, and reporting that measure digital performance and business impact.
• Monitor and optimize key digital KPIs including engagement, leads, conversions, traffic quality, and client journey effectiveness.
• Generate insights and recommendations that improve marketing effectiveness and contribute to commercial growth.

AI, automation & innovation

• Identify and implement AI-driven solutions that enhance digital marketing performance and client experiences.
• Drive the adoption of marketing automation, personalization, predictive analytics, and new digital capabilities.
• Promote innovation and continuous experimentation across the digital marketing ecosystem.

Digital campaign activation

• Support the execution and optimization of integrated digital campaigns across all relevant channels with relevant stakeholders
• Maximize performance across website, email, social media, paid media, and marketing automation platforms.
• Partner with marketing teams to increase effectiveness and reach.

Candidate Profile

• University degree in Marketing, Digital Marketing, Business Administration, Communications, Data Analytics, or a related discipline.
• 5+ years of experience in digital marketing, digital experience management, performance marketing, or related fields.
• Experience within asset management, financial services, banking, or another regulated industry preferred.
• Strong expertise in digital analytics platforms, web analytics, CRM systems, website management, and marketing automation technologies.
• Demonstrated success in developing KPI frameworks and using data to drive decision-making and optimization.
• Strong understanding of digital client journeys, UX principles, customer behavior, and conversion optimization.
• Experience leveraging AI-powered marketing tools and modern digital technologies.
• Experience working with cross-functional teams in an international environment.

Personal profile

• Highly client-centric and digitally minded.
• Strong analytical thinker with exceptional data literacy skills.
• Commercially focused with a clear understanding of growth drivers and business outcomes.
• Passionate about AI, technology, innovation, and digital transformation.
• Collaborative and influential with strong stakeholder management capabilities.
• Curious, proactive, and continuously seeking opportunities to improve performance.
• Comfortable operating in a fast-paced and evolving environment.
• Excellent communication and presentation skills.
• Hands-on, results-oriented, and focused on measurable impact.

Location Requirement

This role is based in Zurich but will move to Baar in 2030, ensuring close alignment with key stakeholders in the business.

What do we offer?

• Experienced, diverse team in an international environment
• Agile environment in how we think, the way we work and our trust for each other
• Flat hierarchy with collaboration at all levels
• Collaborative spirit with opportunities to learn and thrive

We are looking for talented people, not just a CV that ticks all the boxes. Even if you do not have absolutely everything we have asked for, if this role sounds like a good fit for you, we encourage you to apply.

At Vontobel, you are building better futures for our clients and society, as well as for yourself. By 2030, we want to be known as one of the leading and most trusted global investment firms. We have 2,300+ engaged professionals, based in 27 locations globally and headquartered in Zurich.

We are both majority family-owned and publicly listed. Our capacity for long-term focus, on topics such as sustainability, is underpinned by the security of the family’s 100-year commitment. Driven by an ownership mindset, you can unlock your potential and translate insights into opportunities. We are hiring talented individuals who are determined to deliver in a changing world and who come from a wide variety of backgrounds. Do you want to be Vontobel?

Thank you for applying to Vontobel. We will carefully review your application and will respond to you in a timely manner.

At Vontobel, we are an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity. We value the many voices within our teams and are committed to creating an environment where everyone who wants to be part of our performance culture can be themselves. It is based on mutual respect and zero tolerance for any form of discrimination.

If you have any questions you can contact us through our contact form .

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