Product Manager Martech (m/f/d) — Coopers Group AG

Full description

As a Product Manager you are the end-to-end champion of our marketing technology solutions. This hybrid role is responsible for the entire product lifecycle—from defining the long-term vision and market strategy ("The What") to leading the tactical execution and sprint delivery ("The How"). You will serve as the single point of accountability, ensuring that our Martech stack is strategically aligned with business goals while maintaining a high-velocity, high-quality development output.

Tasks & Responsibilities

Strategic Leadership & Roadmapping

• Vision & Strategy: Define and communicate the product vision and long-term roadmap for our Martech ecosystem.
• Market Analysis: Conduct research on marketing trends, API integrations, and the competitive landscape to ensure product-market fit.
• Business Alignment: Partner with the Business Owner to ensure the product delivers measurable ROI and supports the company’s broader financial objectives.

Tactical Execution & Delivery

• Backlog & Sprint Management: Own the end-to-end backlog; draft, refine, and prioritize user stories to ensure the development team has a clear path for every sprint.
• Agile Facilitation: Lead sprint planning, define sprint goals, and participate in daily stand-ups to unblock the Scrum team and ensure timely increments.
• Functional Specifications: Translate marketing requirements into clear technical specifications.

Stakeholder & Team Orchestration

• Cross-Functional Bridge: Serve as the primary liaison between Marketing/Sales stakeholders and the technical development team.
• Quality Assurance: Validate that every product increment meets the "Definition of Done" and fulfills the strategic intent established in the roadmap.

Must Haves

• Minimum Bachelor's degree in a relevant field
• Previous experience in marketing platforms and product ownership
• Minimum 5 year of experience within Martech
• Dual-Competency Expertise: Proven ability to balance high-level strategic thinking with meticulous, detail-oriented execution in an Agile environment.
• Martech Domain Knowledge: Strong understanding of the marketing technology landscape and data privacy regulations (GDPR/CCPA).
• Agile Mastery: Expert-level experience with Scrum frameworks, backlog grooming, and product management software.
• Technical Literacy: Ability to discuss API capabilities, data schemas, and system architecture with engineers while explaining business value to business leaders.
• Analytical Mindset: Strong capability to use data and customer insights to make prioritization decisions.
• Language Skills: Fluency in English required, German is a plus

Job profile

• Administration - Marketing
• Zug
• Contracting
• Full Time
• Marketing, Medizintechnik