Customer Proposition Marketing Manager — Zurich Insurance (sede Ticino)
- Location
- Lugano
- Contract
- temporary
- Posted
- 2 days ago
Role overview
- Analyse customer needs, pain points and behaviours through surveys, focus groups, research and market intelligence.
- Monitor competitor propositions and market campaigns to identify gaps and opportunities.
- Translate insights into clear proposition, campaign and communication requirements.
- Design and refine customer value propositions.
- Define target segments, value statements and positioning, ensuring alignment with brand and regulatory requirements.
- Customer campaign strategy, events & planning
- Define the overall customer campaign strategy for key propositions (acquisition, upsell, cross sell).
- Develop campaign calendars aligned to business and distribution priorities.
- Segment customers and define audiences, campaign triggers and contact strategies across channels.
- Plan product and campaign launch events (e.g. product launches, partner events, webinars), ensuring alignment with campaign and proposition objectives.
- Key responsibilities Customer & market insight
- Analyse customer needs, pain points and behaviours through surveys, focus groups, research and market intelligence.
- Translate insights into clear proposition, campaign and communication requirements.
- Define target segments, value statements and positioning, ensuring alignment with brand and regulatory requirements.
Main responsibilities
- Key responsibilities Customer & market insight
- Analyse customer needs, pain points and behaviours through surveys, focus groups, research and market intelligence.
- Monitor competitor propositions and market campaigns to identify gaps and opportunities.
- Translate insights into clear proposition, campaign and communication requirements. Proposition development
- Design and refine customer value propositions.
- Define target segments, value statements and positioning, ensuring alignment with brand and regulatory requirements.
- Customer campaign strategy, events & planning
- Define the overall customer campaign strategy for key propositions (acquisition, upsell, cross sell).
- Develop campaign calendars aligned to business and distribution priorities.
- Segment customers and define audiences, campaign triggers and contact strategies across channels.
Key requirements
- Translate insights into clear proposition, campaign and communication requirements.
- Define target segments, value statements and positioning, ensuring alignment with brand and regulatory requirements.
- Own or oversee key customer communications for propositions (e.g.
- Develop and deliver distribution communications and toolkits (e.g.
Contacts
- Own or oversee key customer communications for propositions (e.g. brochures, product fact sheets, FAQs, product website pages, sales decks, email templates).
Additional details
- Key responsibilities Customer & market insight Proposition development
- Partner with agency distribution and other channels to brief them on product launches, campaigns and roadshows, and drive field engagement and adoption. Go to market, campaigns and communications
Notes and original content
- Key responsibilities
- Customer & market insight
- Proposition development
- Partner with agency distribution and other channels to brief them on product launches, campaigns and roadshows, and drive field engagement and adoption.
- Go to market, campaigns and communications
Questions about this listing
What salary does Zurich Insurance (sede Ticino) offer for this role?
Zurich Insurance (sede Ticino) lists CHF 101'500 - 154'000 gross per year for this position in Lugano. This is the salary published in the original listing (or, when the employer omits a figure, a realistic estimate for the role and sector) — the calculator on this site converts it to your actual net take-home once cross-border tax and social contributions are applied.
Is this a full-time role, and what type of contract does Zurich Insurance (sede Ticino) offer?
This listing is a fixed-term contract position. The contract type shown here comes directly from the employer's original posting; always confirm exact hours, notice period and probation length with Zurich Insurance (sede Ticino) during the application process, since these details can vary by role even within the same contract category.
Do I need the G permit to apply for this role in Ticino as an Italian cross-border worker?
Yes, if you are resident in Italy within the 20 km border zone. The Swiss employer files the G-permit application at the Ticino cantonal migration office after the contract is signed — first issuance takes 2-6 weeks, then automatic yearly renewal for as long as the employment continues. Weekly return to your Italian home is required to keep the status.
How do I apply for this position at Zurich Insurance (sede Ticino)?
Use the "Apply now" button on this page — it links directly to Zurich Insurance (sede Ticino)'s original listing at careers.zurich.com, so your application goes straight to the employer's own applicant-tracking system. Frontaliere Ticino does not collect or forward applications itself.
