Trade Marketing & VM Director Wholesale — Guess Europe Sagl
NewCHF 82'500 - 127'000
Guess Europe Sagl · Bioggio (TI)
- Location
- Bioggio
- Contract
- other
- Posted
- Yesterday
SalaryCHF 82'500 - 127'000
Role overview
The Trade Marketing & VM Director Wholesale is responsible for defining and leading the EMEA trade marketing strategy across the wholesale channel, ensuring alignment with brand positioning, commercial objectives, and regional market needs.
The role drives the development and execution of end-to-end trade marketing, shop-in-shop and visual merchandising strategies, enhancing product visibility, customer experience, and sell-out performance across all wholesale partners.
The position acts as a strategic bridge between Sales, Marketing, Merchandising, and external partners, ensuring consistent brand expression and commercial impact across markets.
- The Trade Marketing & VM Director Wholesale is responsible for defining and leading the EMEA trade marketing strategy across the wholesale channel, ensuring alignment with brand positioning, commercial objectives, and regional market needs.
- The role drives the development and execution of end-to-end trade marketing, shop-in-shop and visual merchandising strategies, enhancing product visibility, customer experience, and sell-out performance across all wholesale partners.
- CORE JOB RESPONSIBILITIES CORE ACTIVITIES Requirements
- Minimum 8–10 years of experience in trade marketing, retail marketing or related roles, preferably in fashion or lifestyle brands
- Proven experience in leading teams and managing cross-functional projects
- An International, fresh and dynamic working environment
Main responsibilities
- CORE JOB RESPONSIBILITIES CORE ACTIVITIES Requirements
- Minimum 8–10 years of experience in trade marketing, retail marketing or related roles, preferably in fashion or lifestyle brands
- Proven experience in leading teams and managing cross-functional projects
- Strong understanding of wholesale dynamics, visual merchandising, and brand positioning
- Excellent communication and stakeholder management skills
- Strong analytical mindset with ability to translate data into actionable insights
- Fluent in English; additional languages are a plus
- Advanced proficiency in Microsoft Office tools; experience with digital platforms is a plus
Key requirements
- Minimum 8–10 years of experience in trade marketing, retail marketing or related roles, preferably in fashion or lifestyle brands
- Proven experience in leading teams and managing cross-functional projects
- Strong understanding of wholesale dynamics, visual merchandising, and brand positioning
- Excellent communication and stakeholder management skills
- Strong analytical mindset with ability to translate data into actionable insights
- Fluent in English; additional languages are a plus
- Advanced proficiency in Microsoft Office tools; experience with digital platforms is a plus
What the company offers
- An International, fresh and dynamic working environment
- Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Cares
- Arts, sports and social events outside the office, thanks to our Guess Fun activities! Training & Development platform and paths
- Discount on our products both online and in stores
Additional details
- CORE JOB RESPONSIBILITIES
- Arts, sports and social events outside the office, thanks to our Guess Fun activities! Training & Development platform and paths
Notes and original content
- CORE ACTIVITIES
- Requirements
- Arts, sports and social events outside the office, thanks to our Guess Fun activities!
- Training & Development platform and paths
