Global Wealth Management Marketing Strategist, APAC — UBS
NewCHF 50'500 - 89'000
UBS · Ticino (TI)
- Location
- Ticino
- Contract
- full-time
- Posted
- Yesterday
SalaryCHF 50'500 - 89'000
Role overview
We are looking for a Marketing Strategist to support the UBS Global Wealth Management (GWM) business across the APAC region.
Working as part of the regional Market Coverage team, you will set a clear, data-informed direction for brand and marketing activation across APAC countries and segments, ensure alignment with divisional priorities, and orchestrate partnerships that amplify growth, reputation, and client impact. Scope & Impact
Work with the GWM regional marketing heads for Greater China, SEA/Japan and Australia and APAC Head of Marketing to shape the end-to-end Brand & Marketing planning process, integrating funnel goals and in-market priorities to deliver measurable outcomes.
- We are looking for a Marketing Strategist to support the UBS Global Wealth Management (GWM) business across the APAC region.
- Working as part of the regional Market Coverage team, you will set a clear, data-informed direction for brand and marketing activation across APAC countries and segments, ensure alignment with divisional priorities, and orchestrate partnerships that amplify growth, reputation, and client impact. Scope & Impact
- Key Responsibilities Strategy & Planning
- Help define GWM’s multi-year marketing strategy and annual plan, including objectives by funnel stage and region, target-setting approach, and governance cadence.
- Work hand in hand with Marketing Excellence Labs (MELs), leveraging their expertise and insight for the benefit of the APAC region to deliver efficient and effective campaigns that grow existing clients and generate leads.
- Bring to life regional on-the-ground knowledge of client behaviours and market dynamics for the benefit of all APAC country plans. Briefing & Creative Excellence
Main responsibilities
- Key Responsibilities Strategy & Planning
- Help define GWM’s multi-year marketing strategy and annual plan, including objectives by funnel stage and region, target-setting approach, and governance cadence.
- Translate strategic priorities into integrated campaign roadmaps, briefing requirements, and KPIs; ensure consistency between top-funnel brand goals and mid/bottom-funnel performance targets.
- Maintain a live portfolio view of programs, reallocating resources to the highest-impact opportunities amid constrained budgets and competitive noise. Regional & Cross-Divisional Support
- Provide an objective APAC-wide perspective to avoid fragmented approaches and ensure cohesive regional strategy.
- Support a cross-divisional construct offering strategic advice and partnering with on-the-ground teams to deliver integrated outcomes.
- Seek out efficiencies by collaborating with IB, AM and P&C divisions to collectively achieve positive business and client outcomes.
- Co-create creative/media briefs that demand non-traditional ideas capable of breaking through clutter and driving earned amplification; steward agencies / internal teams to that quality bar.
- Ensure briefs specify funnel requirements by market and articulate how partners will support GWM to align targets and evaluation frameworks. Measurement & Optimization
- Set and socialize measurement frameworks linking funnel progression to accelerate acquisition and business outcomes; run quarterly reviews to optimize mix, creative, and partnerships against target deltas.
What the company offers
- Work hand in hand with Marketing Excellence Labs (MELs), leveraging their expertise and insight for the benefit of the APAC region to deliver efficient and effective campaigns that grow existing clients and generate leads.
- Bring to life regional on-the-ground knowledge of client behaviours and market dynamics for the benefit of all APAC country plans. Briefing & Creative Excellence
Additional details
- Working as part of the regional Market Coverage team, you will set a clear, data-informed direction for brand and marketing activation across APAC countries and segments, ensure alignment with divisional priorities, and orchestrate partnerships that amplify growth, reputation, and client impact. Key Responsibilities
- Maintain a live portfolio view of programs, reallocating resources to the highest-impact opportunities amid constrained budgets and competitive noise. Regional & Cross-Divisional Support
- Bring to life regional on-the-ground knowledge of client behaviours and market dynamics for the benefit of all APAC country plans. Briefing & Creative Excellence
- Ensure briefs specify funnel requirements by market and articulate how partners will support GWM to align targets and evaluation frameworks. Measurement & Optimization
Notes and original content
- Working as part of the regional Market Coverage team, you will set a clear, data-informed direction for brand and marketing activation across APAC countries and segments, ensure alignment with divisional priorities, and orchestrate partnerships that amplify growth, reputation, and client impact.
- Scope & Impact
- Key Responsibilities
- Strategy & Planning
- Maintain a live portfolio view of programs, reallocating resources to the highest-impact opportunities amid constrained budgets and competitive noise.
- Regional & Cross-Divisional Support
- Bring to life regional on-the-ground knowledge of client behaviours and market dynamics for the benefit of all APAC country plans.
- Briefing & Creative Excellence
- Ensure briefs specify funnel requirements by market and articulate how partners will support GWM to align targets and evaluation frameworks.
- Measurement & Optimization
