Content Manager (h/f) 80-100% — Groupe Mutuel
- Location
- Lausanne
- Contract
- other
- Posted
- —
Role overview
You define and pilot the multilingual content strategy (FR/DE) and ensure its deployment on our digital channels For the website, landing pages, blog, newsletters or social networks, you create and optimize performance oriented content Editorial consistency, tone of voice and respect for brand identity are among your priorities A close collaboration with the Digital Marketing, CRM, Traffic Management and Communication teams is your daily routine Based on KPIs, you analyze the performance of content and put in place concrete optimizations Always looking for trends, you bring new ideas in terms of content, storytelling and digital communication Groupe Mutuel is one of Switzerland's leading insurance groups, headquartered in Martigny (Valais).
The company offers a wide range of insurance and pension products for individuals and businesses across Switzerland.
- You define and pilot the multilingual content strategy (FR/DE) and ensure its deployment on our digital channels For the website, landing pages, blog, newsletters or social networks, you create and optimize performance oriented content Editorial consistency, tone of voice and respect for brand identity are among your priorities A close collaboration with the Digital Marketing, CRM, Traffic Management and Communication teams is your daily routine Based on KPIs, you analyze the performance of content and put in place concrete optimizations Always looking for trends, you bring new ideas in terms of content, storytelling and digital communication Groupe Mutuel is one of Switzerland's leading insurance groups, headquartered in Martigny (Valais).
- The company offers a wide range of insurance and pension products for individuals and businesses across Switzerland.
Description
You define and pilot the multilingual content strategy (FR/DE) and ensure its deployment on our digital channels For the website, landing pages, blog, newsletters or social networks, you create and optimize performance oriented content Editorial consistency, tone of voice and respect for brand identity are among your priorities A close collaboration with the Digital Marketing, CRM, Traffic Management and Communication teams is your daily routine Based on KPIs, you analyze the performance of content and put in place concrete optimizations Always looking for trends, you bring new ideas in terms of content, storytelling and digital communication Groupe Mutuel is one of Switzerland's leading insurance groups, headquartered in Martigny (Valais). The company offers a wide range of insurance and pension products for individuals and businesses across Switzerland.
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