AI Marketing & Social growth Assistant Manager — Zurich Insurance (sede Ticino)
- Location
- Lugano
- Contract
- temporary
- Posted
- Yesterday
Role overview
We are looking for an AI-native Brand & Social growth manager to lead social content, brand storytelling and content-driven growth for digital business.
This role will translate product benefits and scenarios into engaging social strategy and digital campaigns across Wechat, RedNote and other social platforms to support traffic and conversion growth.
This is not a traditional social media posting role, we are looking for someone with strong content and marketing sense, consumer understanding, creative spirit and the ability to use AI tools naturally in daily digital and marketing workflows.
- We are looking for an AI-native Brand & Social growth manager to lead social content, brand storytelling and content-driven growth for digital business.
- This role will translate product benefits and scenarios into engaging social strategy and digital campaigns across Wechat, RedNote and other social platforms to support traffic and conversion growth.
- AI marketing workflow Use generative AI tools to improve the efficiency of content ideation, copywriting, video scripting, visual briefing, competitor analysis and campaign adaptation.
- Build and optimize reusable content assets, such as prompt templates, headline libraries and campaign content templates.
- 3 to 6 years of experience in digital marketing, social media, brand marketing or e-commerce operation 2.
- Insurance or financial services experience is not required, but compliance awareness is a plus.
Main responsibilities
- AI marketing workflow Use generative AI tools to improve the efficiency of content ideation, copywriting, video scripting, visual briefing, competitor analysis and campaign adaptation.
- Build and optimize reusable content assets, such as prompt templates, headline libraries and campaign content templates.
- Proactively explore new AI tools and content production methods to improve marketing productivity and execution speed. 2.
- GEO Search optimization Lead and support GEO and AI search optimization by working with channel owners to structure brand and product content in a way that is AI-friendly and searchable within AI environments.
- Improve discoverability across AI platforms. 3.
- AI-powered Insight & Testing Use AI tools to support social listening, competitor review, customer insight generation and campaign performance analysis.
- Develop AI testing ideas for content angles, creative formats and customer journeys, and turn findings into actionable plan for digital growth. 4.
- Social Media & Content Strategy Manage social content planning, daily operation and campaign execution across WeChat, RedNote and other relevant platforms.
- Adapt content angles, headlines, social copy and short video scripts based on different platform formats and user behaviors.
- Track content performance, including views, clicks, engagement, saves, shares, traffic contribution and assisted conversion, and provide optimization recommendations. 5.
Key requirements
- 3 to 6 years of experience in digital marketing, social media, brand marketing or e-commerce operation 2.
- Insurance or financial services experience is not required, but compliance awareness is a plus.
- AI Capability AI mindset, with hands-on experience using generative AI tools to improve marketing productivity.
- Experience in DTC, e-commerce, private traffic, official websites or online store conversion is a plus.
Additional details
- Responsibilities: 1.
Questions about this listing
What salary does Zurich Insurance (sede Ticino) offer for this role?
Zurich Insurance (sede Ticino) lists CHF 142'000 - 249'500 gross per year for this position in Lugano. This is the salary published in the original listing (or, when the employer omits a figure, a realistic estimate for the role and sector) — the calculator on this site converts it to your actual net take-home once cross-border tax and social contributions are applied.
Is this a full-time role, and what type of contract does Zurich Insurance (sede Ticino) offer?
This listing is a fixed-term contract position. The contract type shown here comes directly from the employer's original posting; always confirm exact hours, notice period and probation length with Zurich Insurance (sede Ticino) during the application process, since these details can vary by role even within the same contract category.
Do I need the G permit to apply for this role in Ticino as an Italian cross-border worker?
Yes, if you are resident in Italy within the 20 km border zone. The Swiss employer files the G-permit application at the Ticino cantonal migration office after the contract is signed — first issuance takes 2-6 weeks, then automatic yearly renewal for as long as the employment continues. Weekly return to your Italian home is required to keep the status.
How do I apply for this position at Zurich Insurance (sede Ticino)?
Use the "Apply now" button on this page — it links directly to Zurich Insurance (sede Ticino)'s original listing at careers.zurich.com, so your application goes straight to the employer's own applicant-tracking system. Frontaliere Ticino does not collect or forward applications itself.
