Brand Manager 100% (w/m/i) — Grand Resort Bad Ragaz

Full description

Tasks

• Development and implementation of an exclusive, growth-oriented marketing strategy for national and international markets
• Support in the further development of brand positioning, monitoring brand integrity and acting as a central point of contact for brand-relevant issues within the resort
• Management responsibilities and deputy Chief of Marketing Grand Hotels & Group PR
• Management of image, sales and new customer campaigns with success control
• Planning, management and success control of marketing and communication campaigns (on/offline) in close coordination with the management for new customer acquisition and sales promotion
• Active co-design of products and offers
• Establishment and maintenance of high-quality cooperation
• Responsibility for budgeting and controlling

Requirements

• Completed studies or comparable training in marketing, communication or media
• Several years of experience in branding and strategic marketing in the luxury industry or upscale hotel industry
• In-depth knowledge of online marketing, social media and brand communication
• Leadership and experience in managing teams
• Excellent communication skills in German and English, other languages beneficial
• Creativity, a sense of trends and innovative thinking
• Structured, solution-oriented working method with a high level of initiative

We offer

• Tasting evenings and perks at Thermal Spa
• Free Tickets Tamina Gorge
• Test sleep after passing the test period
• Up to 50% discount in restaurants
• Up to 50% discount in the Fitness Center and Tamina Therme

The Grand Resort Bad Ragaz has its origins in the healing thermal water of the Tamina spring. Since 1242 this place stands for regeneration, new energy and quality of life. On this basis, we continue to develop the resort consistently – with the aim of becoming the leading Wellbeing & Healthy Living Resort in Europe and creating a place of strength for generations.

Around 800 employees shape the experience of our guests every day. Different talents, cultures and personalities work together on one goal: to create unique experiences. What unites us is the common aspiration to make this special place a bit better every day – One Resort – One Team.