Sales & Market Analyst (w/m/d) — Heineken Switzerland
- Location
- Luzern
- Contract
- full-time
- Posted
- 18 days ago
Role overview
Your responsibilities Development, maintenance and optimization of interactive power BI reports and KPI-Dashboards including data modelling, DAX and Power Query Creation of business, sales, customer and campaign analyses as well as derivation of concrete recommendations for action for sales and customer marketing Responsibility for the quartal-wise incentive and objective process of the external service from the target definition and stakeholder coordination to the success measurement and performance control Identification of relevant target channels, customer segments and growth potential Planning, monitoring and control
Evaluation of campaigns and activations including documentation of the most important learnings Measurement of the effect of brand-visitor activities at the point of luminosity according to relevant standards and priorities Implementation of deep-dive analyses on assortment, product mix, distribution, customer development and sales Performance Further development of the initia tives of the initia tives of the CMI and support in defining on-trade targets Ensure consistent and addressate-compliant reporting in close cooperation with Sales, Trade Marketing, Controlling, CRM and
Further stakeholders Ensure high data quality through plausibility checks and a comprehensible KPI logic across different source systems Collaboration in cross-sectoral analytics, digitization and process optimization projects including support for rollouts, documentation and user training Translation of complex business issues into understandable analyses and visualizations as well as promotion of self-service analytics through clear standards and knowledge transfer The brings you to a completed commercial or comparable
A training in business analysis, data analysis, statistics or business administration is an advantage. Several years of professional experience in data analysis, reporting or sales analytics, ideally in the FM-Cortic environment. Very good knowledge of Power BI, especially in dashboard development, data modelling, power-fiber and DAX, as well as a secure handling of Excel and Microsoft 365. Experience with SAP and Microsoft Dynamics 365 CRM or comparable ERP and CRM systems. Knowledge of SQL, data models, interfaces and data quality is a plus.
Knowledge of data flows, lakehouse or cloud concepts as well as an understanding of governance, permissions and documentation are of benefit. Very good German and good English skills. French and/or Italian skills are a plus. Expressed analytical skills, a flair for numbers as well as the ability to recognize connections and business opportunities. An independent, structured and careful working method, combined with initiative, willingness to learn and high solution orientation.
Communication strength, stakeholder orientation and joy in cross-sectoral cooperation.
- We offer you flexibility & work-life balance: Flexible working hours and hybrid work Learning & development: Internal and external training courses, e.g. language training or our Beer Academy Teamspirit & Culture: Regular employee events, monthly company aperitifs and joint celebrations Discounts & Extras: Attractive discounts, e.g.
in our beverage shop or with selected leisure and cultural offers Events & experiences: Regular raffles of tickets for festivals, concerts and other events Health & well-being: health and support for different situations
- Your responsibilities Development, maintenance and optimization of interactive power BI reports and KPI-Dashboards including data modelling, DAX and Power Query Creation of business, sales, customer and campaign analyses as well as derivation of concrete recommendations for action for sales and customer marketing Responsibility for the quartal-wise incentive and objective process of the external service from the target definition and stakeholder coordination to the success measurement and performance control Identification of relevant target channels, customer segments and growth potential Planning, monitoring and control
- Evaluation of campaigns and activations including documentation of the most important learnings Measurement of the effect of brand-visitor activities at the point of luminosity according to relevant standards and priorities Implementation of deep-dive analyses on assortment, product mix, distribution, customer development and sales Performance Further development of the initia tives of the initia tives of the CMI and support in defining on-trade targets Ensure consistent and addressate-compliant reporting in close cooperation with Sales, Trade Marketing, Controlling, CRM and
- Knowledge of data flows, lakehouse or cloud concepts as well as an understanding of governance, permissions and documentation are of benefit.
Main responsibilities
- Your responsibilities Development, maintenance and optimization of interactive power BI reports and KPI-Dashboards including data modelling, DAX and Power Query Creation of business, sales, customer and campaign analyses as well as derivation of concrete recommendations for action for sales and customer marketing Responsibility for the quartal-wise incentive and objective process of the external service from the target definition and stakeholder coordination to the success measurement and performance control Identification of relevant target channels, customer segments and growth potential Planning, monitoring and control
- Evaluation of campaigns and activations including documentation of the most important learnings Measurement of the effect of brand-visitor activities at the point of luminosity according to relevant standards and priorities Implementation of deep-dive analyses on assortment, product mix, distribution, customer development and sales Performance Further development of the initia tives of the initia tives of the CMI and support in defining on-trade targets Ensure consistent and addressate-compliant reporting in close cooperation with Sales, Trade Marketing, Controlling, CRM and
- Further stakeholders Ensure high data quality through plausibility checks and a comprehensible KPI logic across different source systems Collaboration in cross-sectoral analytics, digitization and process optimization projects including support for rollouts, documentation and user training Translation of complex business issues into understandable analyses and visualizations as well as promotion of self-service analytics through clear standards and knowledge transfer The brings you to a completed commercial or comparable
- Training.
- A training in business analysis, data analysis, statistics or business administration is an advantage.
- Several years of professional experience in data analysis, reporting or sales analytics, ideally in the FM-Cortic environment.
- Very good knowledge of Power BI, especially in dashboard development, data modelling, power-fiber and DAX, as well as a secure handling of Excel and Microsoft 365.
- Experience with SAP and Microsoft Dynamics 365 CRM or comparable ERP and CRM systems.
- Knowledge of SQL, data models, interfaces and data quality is a plus.
- Very good German and good English skills.
What the company offers
- Knowledge of data flows, lakehouse or cloud concepts as well as an understanding of governance, permissions and documentation are of benefit.
Questions about this listing
What salary does Heineken Switzerland offer for this role?
Heineken Switzerland lists CHF 79'000 - 121'500 gross per year for this position in Luzern. This is the salary published in the original listing (or, when the employer omits a figure, a realistic estimate for the role and sector) — the calculator on this site converts it to your actual net take-home once cross-border tax and social contributions are applied.
Is this a full-time role, and what type of contract does Heineken Switzerland offer?
This listing is a full-time position. The contract type shown here comes directly from the employer's original posting; always confirm exact hours, notice period and probation length with Heineken Switzerland during the application process, since these details can vary by role even within the same contract category.
Do I need a cross-border work permit for a role in Lucerne?
EU/EFTA residents living in the border zone of the country adjoining Canton Lucerne can apply for a G permit; the Swiss employer files it with that canton's migration office after the contract is signed. Border-zone rules and processing times vary by neighbouring country and canton, so confirm the specifics with Lucerne's cantonal migration office or with HR during the application.
How do I apply for this position at Heineken Switzerland?
Use the "Apply now" button on this page — it links directly to Heineken Switzerland's original listing at career5.successfactors.eu, so your application goes straight to the employer's own applicant-tracking system. Frontaliere Ticino does not collect or forward applications itself.
