Senior Director of Brand Apparel Marketing — On Running
- Location
- Zürich
- Contract
- full-time
- Posted
- 105 days ago
Role overview
At a Glance
You are the Senior Director of Apparel Marketing , reporting directly into the CMO.
Your mission is to be the direct brand partner to the Creative Director of apparel, inspire teams across On, champion our culture, and be recognized as a guardian of the Apparel brand portfolio and strategic direction, ensuring all Marketing efforts in Apparel align with the main On priorities, influenced by the external global landscape.
- At a Glance
- You are the Senior Director of Apparel Marketing , reporting directly into the CMO.
- Architect the global operating model for Apparel Brand management, ensuring clear roles, responsibilities, and decision-making rights between product, marketing, and commercial teams globally.
- Act as the primary interface between the Apparel Brand function and Executive Leadership, communicating the brand strategy, performance, and talent needs. Measure for Systemic Evolution
Main responsibilities
- Architect the global operating model for Apparel Brand management, ensuring clear roles, responsibilities, and decision-making rights between product, marketing, and commercial teams globally.
- Act as the primary interface between the Apparel Brand function and Executive Leadership, communicating the brand strategy, performance, and talent needs. Measure for Systemic Evolution
- Establish and mandate the key performance indicators (KPIs) and metrics (e.g., brand health, cultural relevance, portfolio value) used across all apparel categories and regions to measure brand success.
- Drive a culture of measurement that informs strategic shifts in product investment, market entry, and commercial priorities at the executive level. Your Story
- You are a recognized executive leader with a track record of driving change and growth at a global scale.
Company and context
- You are responsible for simplifying complex organizational situations and prioritizing critical work across the enterprise.
- You play a key role in ensuring synergies across all product categories, marketing channels, and regions. Your Mission
- Your core mission is to elevate the global On brand by architecting the structure, defining the strategy, and leading the talent required to execute our brand promise across all categories.
- Set the Enterprise Brand Vision & Governance
- Define the long-term, multi-year architecture for the Apparel Brand Management function, dictating how all category brand leads (including the Head of Brand, Apparel) approach their business to ensure a unified global brand identity.
- Align and secure buy-in from the C-suite and all regional Managing Directors on the overarching brand strategy and resource allocation across major product verticals.
- Simplify and prioritize the complex portfolio of brand initiatives to focus resources on the highest-value opportunities for On’s sustainable growth. Drive Organizational and Talent Excellence
- Serve as the senior organizational leader who coaches, mentors, and directs the Apparel Brand team to raise the bar on strategic thinking and execution quality. You will also influence and drive
- You possess the intellectual curiosity and gravitas necessary to challenge the status quo at the highest levels of the organization while fostering a culture of high performance and psychological safety within your team.
- You see yourself as an enterprise-level strategist, capable of navigating ambiguity and complexity to deliver simple, high-impact organizational solutions.
Additional details
- You play a key role in ensuring synergies across all product categories, marketing channels, and regions.
- Simplify and prioritize the complex portfolio of brand initiatives to focus resources on the highest-value opportunities for On’s sustainable growth. Drive Organizational and Talent Excellence
- Serve as the senior organizational leader who coaches, mentors, and directs the Apparel Brand team to raise the bar on strategic thinking and execution quality. You will also influence and drive
- Act as the primary interface between the Apparel Brand function and Executive Leadership, communicating the brand strategy, performance, and talent needs. Measure for Systemic Evolution
- Drive a culture of measurement that informs strategic shifts in product investment, market entry, and commercial priorities at the executive level.
- You are a Culture and Talent Catalyst who inspires senior leaders and develops the next generation of leadership. We’d love to hear from people with:
- A high level of intellectual curiosity and a strategic mind balanced with the ability to define simple, executable frameworks for global teams.
Notes and original content
- Your Mission
- Simplify and prioritize the complex portfolio of brand initiatives to focus resources on the highest-value opportunities for On’s sustainable growth.
- Drive Organizational and Talent Excellence
- Serve as the senior organizational leader who coaches, mentors, and directs the Apparel Brand team to raise the bar on strategic thinking and execution quality.
- You will also influence and drive
- Act as the primary interface between the Apparel Brand function and Executive Leadership, communicating the brand strategy, performance, and talent needs.
- Measure for Systemic Evolution
- Your Story
- You are a Culture and Talent Catalyst who inspires senior leaders and develops the next generation of leadership.
- We’d love to hear from people with:
Questions about this listing
What salary does On Running offer for this role?
On Running lists CHF 114'500 - 203'000 gross per year for this position in Zürich. This is the salary published in the original listing (or, when the employer omits a figure, a realistic estimate for the role and sector) — the calculator on this site converts it to your actual net take-home once cross-border tax and social contributions are applied.
Is this a full-time role, and what type of contract does On Running offer?
This listing is a full-time position. The contract type shown here comes directly from the employer's original posting; always confirm exact hours, notice period and probation length with On Running during the application process, since these details can vary by role even within the same contract category.
Do I need a cross-border work permit for a role in Zürich?
EU/EFTA residents living in the border zone of the country adjoining Canton Zürich can apply for a G permit; the Swiss employer files it with that canton's migration office after the contract is signed. Border-zone rules and processing times vary by neighbouring country and canton, so confirm the specifics with Zürich's cantonal migration office or with HR during the application.
How do I apply for this position at On Running?
Use the "Apply now" button on this page — it links directly to On Running's original listing at boards.greenhouse.io, so your application goes straight to the employer's own applicant-tracking system. Frontaliere Ticino does not collect or forward applications itself.
