CRM Manager m/w/d — Victorinox

Full description

General information Code 2026-253 DESCRIPTION OF THE CENTRE Title CRM Manager m/f/d Description of tasks

• Conception, implementation and continuous development of customer loyalty measures as well as community management on their own community platform
• Control of the technical and functional development of the community platform in cooperation with internal specialist departments, external agencies and super users
• Introduction and continuous development of customer loyalty measures for registered end consumers (product registration)
• Analysis and optimization in the area of reviews and NPS as well as preparation of regular reporting incl. Derivation of concrete measures
• Monitoring and regular exchange with external communities
• Performing customer data analyses and regular reporting
• Supporting global markets on CRM topics, especially in the area of community management profile
• Completed bachelor's degree in business administration, marketing, communication or a comparable field of expertise
• At least 4–5 years of professional experience in marketing, including at least 2 years in CRM
• Experience in the conception and implementation of measures for customer loyalty and customer development
• In-depth experience with CRM systems (e.g. Salesforce Sales Cloud) and/or community platforms (e.g. Flarum)
• Strong analytical skills and a broad and in-depth understanding of CRM topics
• Very good communication and cooperation skills as well as pleasure in working with different stakeholders
• Experience with social media and digital marketing channels is beneficial
• Experience in agile implementation projects of great advantage
• Good knowledge and practical experience in the use of common AI tools, in particular to support analysis, content creation and process optimization benefits
• Unique, family culture with long-term and sustainable corporate management
• Internal courses and leisure activities as well as support for external training
• Modern working time models, such as home office
• Free parking or commuting fees for public transport
• Appealing advantages for our pension fund and the social insurances LOCATION OF THE STELLE company Victorinox AG Land Switzerland Location of work Ibach-Schwyz CONTROLS through main contact Kevin Volkart •