Marketing Acceleration & Excellence Associate Director — Abbott
CHF 94'500 - 167'000
Abbott · Basel (BS)
- Location
- Basel
- Contract
- full-time
- Posted
- 36 days ago
SalaryCHF 94'500 - 167'000
Role overview
At Abbott , we help people live healthier, fuller lives — physically, emotionally, and socially.
As a global healthcare leader with more than 107,000 employees across 160+ countries , we develop breakthrough technologies and solutions that support health at every stage of life.
Within our Established Pharmaceuticals (Branded Generics) business , we provide trusted, high‑quality medicines to over 18 million patients every day , with a strong presence in high‑growth regions such as LATAM, APAC, India, and Emerging Markets .
- At Abbott , we help people live healthier, fuller lives — physically, emotionally, and socially.
- As a global healthcare leader with more than 107,000 employees across 160+ countries , we develop breakthrough technologies and solutions that support health at every stage of life.
- Core Job Responsibilities: Strategic Vision & Operating Model
- Define and execute a multi-year roadmap for AI-driven engagement, data intelligence, and MarTech.
Main responsibilities
- Core Job Responsibilities: Strategic Vision & Operating Model
- Define and execute a multi-year roadmap for AI-driven engagement, data intelligence, and MarTech.
- Align transformation initiatives across global and affiliate markets in partnership with Global Integrated Marketing, IT, Compliance, and Executive Leadership.
- Partner with the rest of Global Integrated Marketing, IT, Comex, and OEC to align transformation across global/affiliate markets.
- Reinvent workflows to incorporate corporate approved technology i.e. agentic AI, GenAI, which serve to drive efficiency and solidify our differentiation in the market. Technology & Tools Enablement
- Design modular CRM/CDP, and engagement stacks enabling personalized outreach at scale.
- Lead AI experimentation pilots (e.g. autonomous agents, digital twins, agentic systems, AI enabled platforms, content automation—and scale successful ROI-driving solutions.
- Establish trust-by-design frameworks ensuring transparent, compliant AI systems. Data & Performance Architecture
- Work with the business effectiveness team to build centralized analytics architecture for outcome tracking, funnel optimization, and customer value improvement.
- Implement, together with the business effectiveness team, AI-powered measurement with ROI, marketing mix modelling or attribution models.
Company and context
- The role will define and implement a strategic roadmap to modernize marketing capabilities, processes, and talent across the marketing organization.
- It will anticipate future skillsets and organizational needs, pilot emerging technologies in real-world use cases, and partner with global and regional brand teams to redesign workflows that maximize impact and scalability.
- The successful candidate will be a visionary leader, passionate about innovation, customer-centricity, and continuous improvement, with a proven ability to influence across complex matrix environments and change mindset capabilities.
Additional details
- Reinvent workflows to incorporate corporate approved technology i.e. agentic AI, GenAI, which serve to drive efficiency and solidify our differentiation in the market. Technology & Tools Enablement
- Establish trust-by-design frameworks ensuring transparent, compliant AI systems. Data & Performance Architecture
Notes and original content
- Reinvent workflows to incorporate corporate approved technology i.e. agentic AI, GenAI, which serve to drive efficiency and solidify our differentiation in the market.
- Technology & Tools Enablement
- Establish trust-by-design frameworks ensuring transparent, compliant AI systems.
- Data & Performance Architecture
