Marketing Manager — Damiani Group
- Location
- Mendrisio
- Contract
- other
- Posted
- 3 days ago
Role overview
Role purpose
The Marketing Manager will lead the development of Rocca as a retail brand and luxury destination, translating its House of Brands model into a distinctive positioning, a compelling customer proposition and an integrated marketing calendar that drives awareness, traffic, engagement and commercial performance.
This is a hands-on leadership role for a marketer who combines strategic thinking and strong brand sensitivity with the ability to manage execution in detail.
- Role purpose
- The Marketing Manager will lead the development of Rocca as a retail brand and luxury destination, translating its House of Brands model into a distinctive positioning, a compelling customer proposition and an integrated marketing calendar that drives awareness, traffic, engagement and commercial performance.
- Key responsibilities Brand strategy and development
- Define and progressively strengthen Rocca's brand positioning, value proposition, narrative and distinctive identity as a luxury jewellery and watch retail destination.
Main responsibilities
- Key responsibilities Brand strategy and development
- Define and progressively strengthen Rocca's brand positioning, value proposition, narrative and distinctive identity as a luxury jewellery and watch retail destination.
- Lead the development and implementation of the Rocca Brand Book and brand guidelines, ensuring a coherent expression across stores, events, digital channels, content and client touchpoints.
- Build the House of Brands concept into a clear consumer proposition that enhances both Rocca's equity and the desirability of its partner Maisons.
- Translate strategic direction into practical creative briefs, communication platforms, campaigns and activation toolkits. Retail marketing and traffic generation
- Develop an annual retail marketing calendar aligned with commercial priorities, store needs, launches, local opportunities and key client moments.
- Design integrated initiatives that drive qualified traffic, appointments, conversion, client acquisition and loyalty across the boutique network.
- Adapt national marketing priorities into relevant local plans, while creating scalable frameworks for international markets as Rocca expands.
- Partner closely with Retail, Sales, CRM and E-commerce to connect marketing activity with client development and measurable business outcomes. Integrated activation and content
- Coordinate events, visual merchandising, digital marketing, CRM, social media, content production and in-store communication as one coherent 360-degree plan.
Company and context
- Entrepreneurial, pragmatic and comfortable operating within a lean organization.
- Collaborative and influential, able to align teams without relying only on hierarchy.
Additional details
- Key responsibilities Brand strategy and development
- Translate strategic direction into practical creative briefs, communication platforms, campaigns and activation toolkits. Retail marketing and traffic generation
- Partner closely with Retail, Sales, CRM and E-commerce to connect marketing activity with client development and measurable business outcomes. Integrated activation and content
- Lead detailed operational projects when required, from gifting catalogues and client materials to store toolkits, invitations and activation follow-up. Partner brand management
- Identify opportunities to leverage partner expertise, launches and investment while protecting the consistency of the Rocca brand. Team, budget and executional excellence
- Introduce clear KPIs and post-activation reviews to improve effectiveness, scalability and return on investment over time.
- Additional languages are an advantage. Leadership qualities
- Equally comfortable in a strategic discussion, a partner presentation, a store visit or the detailed review of an executional asset. Measures of success
- Higher quality and consistency across events, content, digital channels, CRM and in-store activation. A focused, accountable and progressively more capable marketing team.
Notes and original content
- Key responsibilities
- Brand strategy and development
- Translate strategic direction into practical creative briefs, communication platforms, campaigns and activation toolkits.
- Retail marketing and traffic generation
- Partner closely with Retail, Sales, CRM and E-commerce to connect marketing activity with client development and measurable business outcomes.
- Integrated activation and content
- Lead detailed operational projects when required, from gifting catalogues and client materials to store toolkits, invitations and activation follow-up.
- Partner brand management
- Identify opportunities to leverage partner expertise, launches and investment while protecting the consistency of the Rocca brand.
- Team, budget and executional excellence
Questions about this listing
What salary does Damiani Group offer for this role?
Damiani Group lists CHF 68'000 - 103'000 gross per year for this position in Mendrisio. This is the salary published in the original listing (or, when the employer omits a figure, a realistic estimate for the role and sector) — the calculator on this site converts it to your actual net take-home once cross-border tax and social contributions are applied.
Is this a full-time role, and what type of contract does Damiani Group offer?
This listing is a full-time position. The contract type shown here comes directly from the employer's original posting; always confirm exact hours, notice period and probation length with Damiani Group during the application process, since these details can vary by role even within the same contract category.
Do I need the G permit to apply for this role in Ticino as an Italian cross-border worker?
Yes, if you are resident in Italy within the 20 km border zone. The Swiss employer files the G-permit application at the Ticino cantonal migration office after the contract is signed — first issuance takes 2-6 weeks, then automatic yearly renewal for as long as the employment continues. Weekly return to your Italian home is required to keep the status.
How do I apply for this position at Damiani Group?
Use the "Apply now" button on this page — it links directly to Damiani Group's original listing at careers.damianigroup.com, so your application goes straight to the employer's own applicant-tracking system. Frontaliere Ticino does not collect or forward applications itself.
