Senior Brand Manager Emmi CAFFÈ LATTE — Emmi

Full description

• You are responsible for the management of Emmi CAFFÈ LATTE brand projects in the Swiss market
• As a project lead you lead interdisciplinary working groups and develop the brand in the Swiss retail market
• You are responsible for implementing global communication campaigns and, where appropriate, for designing and implementing local communication campaigns
• You work closely with the Global Marketing Team on innovation projects and are responsible for their implementation in the Swiss market
• Based on consumer-sl, market data and competitive observation, you also follow the local gulfs, initiate your own projects to develop local activation concepts if necessary, and define the marketing and communication mix for ATL & BTL activities.
• You ensure the interface to sales, production, purchasing and other specialist departments as well as the exchange with external agencies
• You are a winning personality with a lot of drive, capable of driving ambitious projects independently and proactively and able to identify and involve all stakeholders
• Bachelor or Master degree (Uni/FH) with specialisation in marketing
• At least 5 years of experience in the brand management of an FMC-Corcom is mandatory
• You work with agencies and have experience in designing and implementing complex projects with different stakeholders
• You have good knowledge of the Swiss retail market and consumer needs
• Professional experience in the beverage/soft drinks market is beneficial
• You communicate in English and German
• You have good knowledge of the Nielsen database
• Commitment, passion and passion for the brand Emmi CAFFÈ LATTE you bring with you