Teamleiter:in Digitales Marketing — OTTO'S AG
- Location
- Sursee
- Contract
- Full-time
- Posted
- 15 days ago
Full description
Do you love digital marketing, think data-based and want to actively shape? As Team Lead Digital Marketing, you lead your team and consistently develop our digital marketing activities. You control campaigns, performance channels and budgets, use data, analytics and AI for ongoing optimizations and set new impulses along the customer journey. You work closely with e-commerce, advertising, purchasing, sales and external partners.
Area of activity
- Team leadership & development: Leadership and further development of the team in digital marketing
- Digital marketing strategy: strategic planning and control of digital campaigns across all relevant channels
- Budget & performance management: Control of budgets, forecasts and marketing ROI
- Performance Marketing: Responsibility and coordination for Paid Social, SEA, Display and other performance channels
- Analytics & Reporting: Further Development of Marketing Analytics, Tracking and Reporting
- AI & Automation: Using AI and automation to optimize processes and campaigns
- Testing & Optimization:
- Establishing a testing and learning culture for continuous performance improvement
- Innovation & Technology: Evaluation of new tools, technologies, platforms and AI applications
- Stakeholder Management: Close cooperation with e-commerce, advertising, purchasing, sales and external partners
Benefits
- Family, owner-managed company
- State-of-the-art administration with car park and sports changing rooms
- Modern and high-quality employee restaurant
- Friday from 1 pm in weekend mode
- Business car incl. Fuel card
- Attractive shopping perks online and in retail
- 5 weeks of holiday (6 weeks from age 50)
- Generous loyalty bonuses and legendary staff festival
- Tickets for various games of FC Lucerne, EV train, HC Ambri-Piotta, SC Bern and Lausanne HC
Profile
- Education and training: Higher education (HF/FH/Uni) or additional training of advantage
- Leadership experience: Experience in professional leadership
- Professional experience: Several years of in-depth professional experience in retail / digital marketing
- Marketing Competence: In-depth knowledge in performance marketing, campaign management and marketing analytics
- Analytical strength: Pronounced data-based and analytical thinking and safe handling of relevant KPIs
Area: Office
Pensum: 100%
Questions about this listing
What salary does OTTO'S AG offer for this role?
The original listing does not state a salary. Our estimate for this role and sector in Sursee is CHF 96'000 - 146'000 gross per year — an estimate, not a figure communicated by OTTO'S AG. The calculator on this site converts a gross salary into your actual net take-home once cross-border tax and social contributions are applied.
Is this a full-time role, and what type of contract does OTTO'S AG offer?
This listing is a full-time position. The contract type shown here comes directly from the employer's original posting; always confirm exact hours, notice period and probation length with OTTO'S AG during the application process, since these details can vary by role even within the same contract category.
Do I need a cross-border work permit for a role in Lucerne?
EU/EFTA residents living in the border zone of the country adjoining Canton Lucerne can apply for a G permit; the Swiss employer files it with that canton's migration office after the contract is signed. Border-zone rules and processing times vary by neighbouring country and canton, so confirm the specifics with Lucerne's cantonal migration office or with HR during the application.
How do I apply for this position at OTTO'S AG?
Use the "Apply now" button on this page — it links directly to OTTO'S AG's original listing at live.solique.ch, so your application goes straight to the employer's own applicant-tracking system. Frontaliere Ticino does not collect or forward applications itself.
