Leitung Bereich Marketing 80-100% — Luzerner Kantonsspital (LUKS)
NewCHF 50'500 - 89'000
Luzerner Kantonsspital (LUKS) · Luzern (LU)
- Location
- Luzern
- Contract
- full-time
- Posted
- Yesterday
SalaryCHF 50'500 - 89'000
Role overview
The Lucerne Canton Hospital with its locations in Lucerne, Sursee and Wolhusen is a company of the LUKS Group and thus belongs to one of the leading hospital groups in Switzerland.
The more than 8,500 employees are there with warmth, competence and commitment around the clock for the well-being of patients.
The clinics and institutes of the LUKS Group offer medical services of the highest quality.
- The Lucerne Canton Hospital with its locations in Lucerne, Sursee and Wolhusen is a company of the LUKS Group and thus belongs to one of the leading hospital groups in Switzerland.
- The more than 8,500 employees are there with warmth, competence and commitment around the clock for the well-being of patients.
- In this position, you will be responsible for positioning and marketing our medical offerings and developing effective measures to increase brand visibility.
Main responsibilities
- In this position, you will be responsible for positioning and marketing our medical offerings and developing effective measures to increase brand visibility.
Company and context
- In addition, you act as a driving force for the further development of the marketing area, sharpen structures and processes, develop marketing communication strategically and operationally and establish an integrated, forward-looking and performance-oriented marketing organization.
- In addition, the consistent further development of our brands and the customer journey is one of your tasks, as well as ensuring the integration of all marketing measures along the relevant touchpoints.
- Also part of this position is the leadership of a team of four employees (marketing, graphics, event and assignment management), the responsibility for the targeted planning and controlling of the marketing budget as well as the close cooperation with the interfaces within the matrix organization of the communication and marketing department. Requirements
- In demand are a university degree (FH/uni) in marketing, business administration or a related professional field as well as several years of professional and management experience in marketing, ideally in the areas of marketing, campaign management and offer development.
- An appreciative, clear and development-oriented leader is expected, who enables an interdisciplinary team to achieve effective results together
- Important are strategic and conceptual thinking, a good sense of market potential and the ability to develop brands, offers and communication measures in a targeted manner.
- Equally necessary is a data- and performance-oriented working method as well as very good knowledge in online marketing, in particular in SEO/SEA, paid social, analytics and CRM/marketing automation;
- Marketing measures along the customer journey are effectively and purposefully developed and optimized We offer:
- We offer you the opportunity to significantly shape the positioning of the largest employer in Central Switzerland
- You work together with an experienced, open and motivated team in a dynamic environment embedded in the tension between politics, economy and the public
Additional details
- Also part of this position is the leadership of a team of four employees (marketing, graphics, event and assignment management), the responsibility for the targeted planning and controlling of the marketing budget as well as the close cooperation with the interfaces within the matrix organization of the communication and marketing department.
- Marketing measures along the customer journey are effectively and purposefully developed and optimized
Notes and original content
- Requirements
