Head of Public Relations & Press — Piaget
CHF 83'500 - 126'500
Piaget · Plan-Les-Ouates (GE)
- Location
- Plan-Les-Ouates
- Contract
- full-time
- Posted
- 46 days ago
SalaryCHF 83'500 - 126'500
Role overview
Reference code: JR127250 Surrounded by his family and guided by his strong entrepreneurial mindset, Georges-Edouard Piaget decided, in 1874, to create a watchmaking workshop in La Côte-aux-Fées, a small village in the middle of the Swiss mountains of the Jura.
Since that day, Piaget has pushed the limits to “do what has never been done before” and crafts sophisticated and flamboyant watches and jewellery creations.
Within the walls of our Ateliers de l’Extraordinaire, our master artisans continue to harness rare skills that have been preserved and perfected from generation to generation.
- Reference code: JR127250 Surrounded by his family and guided by his strong entrepreneurial mindset, Georges-Edouard Piaget decided, in 1874, to create a watchmaking workshop in La Côte-aux-Fées, a small village in the middle of the Swiss mountains of the Jura.
- Since that day, Piaget has pushed the limits to “do what has never been done before” and crafts sophisticated and flamboyant watches and jewellery creations.
- Public Relations & Press Strategy Define and drive the Maison's long-term PR & Press strategy, ensuring alignment with its vision and measuring success.
- Lead operational implementation of PR & Press principles across all levels (international, regional, local).
- Proven experience in public relations and press, preferably in the luxury sector.
- Excellent communication and interpersonal skills.
Main responsibilities
- Public Relations & Press Strategy Define and drive the Maison's long-term PR & Press strategy, ensuring alignment with its vision and measuring success.
- Lead operational implementation of PR & Press principles across all levels (international, regional, local).
- Develop and manage the Maison’s spokesperson strategy, including essential tools and guidelines.
- Detailed Scope Public Relations : Develop global and local Ambassador programs, maximizing existing and identifying new A-list collaborations.
- Cultivate and engage the watchmaking community (influencers, media, collectors).
- Define strategies to expand Maison desirability to new communities.
- Orchestrate key visibility moments (e.g., Red Carpets, Premieres).
- Press : Formulate and execute the Maison’s press strategy, covering mapping, targeting, messaging, and events.
- Select and animate a worldwide network of influential journalists.
- Oversee press strategy implementation across all markets.
Key requirements
- Proven experience in public relations and press, preferably in the luxury sector.
- Excellent communication and interpersonal skills.
- Ability to manage complex projects and meet deadlines.
- In-depth knowledge of the luxury sector and media.
- Flexibility and willingness to travel.
- Excellent knowledge of French and English, other languages are a plus.
- Ability to work independently and in a team.
- Knowledge of major media analysis and public relations tools.
Application process
- STILL WONDERING WHY YOU SHOULD APPLY?
- If you want to become a part of it do not hesitate to apply!
Company and context
- Exceptional leadership, organizational, and management skills (team & budget).
- Proven ability to inspire, unite, and drive teams towards common performance objectives.
- Outstanding communication and presentation abilities.
- Extensive and influential press & PR network.
- Proactive, solution-oriented mindset with strong project management and problem-solving capabilities.
- Highly collaborative team player: enthusiastic, proactive, and resilient.
- Fluent in English and French.
- A Welcoming Team: Join our friendly, open-minded, and talented team, where your skills will be valued and your contributions will make a real difference.
- Dynamic and Engaging Work: Experience daily activities that are interesting, challenging, and diverse, keeping you engaged and motivated.
- Investment in Your Growth: We are passionate about developing our people, and you will have access to various training and development opportunities to enhance your skills and advance your career.
Additional details
- Responsibilities Public Relations & Press Strategy Define and drive the Maison's long-term PR & Press strategy, ensuring alignment with its vision and measuring success.
