Executive Director, Channel Strategy and Digital Innovation — Novartis
- Location
- Basel
- Contract
- full-time
- Posted
- 3 days ago
Role overview
Salary Range
CHF159,600.00
CHF296,400.00 Job Description Summary LI-Hybrid
- Salary Range:
- CHF159,600.00
- Key Responsibilities
- Define and execute the global strategy for corporate digital channels and audience engagement.
Main responsibilities
- Key Responsibilities
- Define and execute the global strategy for corporate digital channels and audience engagement.
- Build AI-enabled digital experiences that improve personalization, discoverability, and stakeholder impact.
- Drive digital innovation through experimentation, performance optimization, and scalable operating models.
- Oversee enterprise marketing technology platforms, analytics capabilities, and channel governance.
- Champion responsible adoption of artificial intelligence technologies to enhance marketing effectiveness.
- Establish measurement frameworks that connect digital performance to business and brand outcomes.
- Lead and develop a high-performing global team while advancing digital transformation.
- Ensure every digital touchpoint reflects our brand identity, accessibility principles, and compliance standards while pushing boundaries on creativity and UX.
- Lead the identification, evaluation, implementation and governance of AI technologies that enhance corporate marketing effectiveness, predictive intelligence, and operational excellence Essential Requirements
Application process
- Novartis is unable to offer relocation support: please only apply if accessible.
Contacts
- Lead omnichannel marketing initiatives across web, social media, email, and emerging platforms.
Company and context
- Extensive experience leading digital marketing, omnichannel strategy, and performance-driven initiatives within global matrixed organizations.
- Executive presence and proven ability to lead global, cross-functional teams and agency partners.
- Proven success driving digital transformation, channel modernization, and enterprise-scale innovation programs.
- Strong expertise in marketing technology platforms, analytics, and digital experience optimization as well as AI and emerging technology fluency and willingness to train others on AI enablement
- Demonstrated ability to translate data and insights into measurable business and brand impact.
- Strong grasp of modern MarTech stacks, analytics platforms (e.g., GA4, Adobe, Sprinklr), and campaign integration.
- Expertise in channel mix optimization, media planning, UX design, GEO, A
Additional details
- Job Description Summary
- You’ll bring the full power of omnichannel marketing, performance data, platform thinking, and digital storytelling into a unified strategy to elevate corporate brand relevance, marketing ROI, and our reputation as an innovative medicines company.
- Lead the identification, evaluation, implementation and governance of AI technologies that enhance corporate marketing effectiveness, predictive intelligence, and operational excellence Essential Requirements
Notes and original content
- CHF296,400.00
- Job Description
- Lead the identification, evaluation, implementation and governance of AI technologies that enhance corporate marketing effectiveness, predictive intelligence, and operational excellence
- Essential Requirements
Questions about this listing
What salary does Novartis offer for this role?
Novartis lists CHF 85'500 - 129'500 gross per year for this position in Basel. This is the salary published in the original listing (or, when the employer omits a figure, a realistic estimate for the role and sector) — the calculator on this site converts it to your actual net take-home once cross-border tax and social contributions are applied.
Is this a full-time role, and what type of contract does Novartis offer?
This listing is a full-time position. The contract type shown here comes directly from the employer's original posting; always confirm exact hours, notice period and probation length with Novartis during the application process, since these details can vary by role even within the same contract category.
Do I need a cross-border work permit for a role in Basel?
EU/EFTA residents living in the border zone of the country adjoining Canton Basel can apply for a G permit; the Swiss employer files it with that canton's migration office after the contract is signed. Border-zone rules and processing times vary by neighbouring country and canton, so confirm the specifics with Basel's cantonal migration office or with HR during the application.
How do I apply for this position at Novartis?
Use the "Apply now" button on this page — it links directly to Novartis's original listing at novartis.wd3.myworkdayjobs.com, so your application goes straight to the employer's own applicant-tracking system. Frontaliere Ticino does not collect or forward applications itself.
