Squad Lead Marketing & Product-Communication — Weisse Arena Gruppe

Full description

The Weisse Arena Group in LAAX is a pioneer in alpine tourism and an enthusiastic community for unique mountain adventures. The group includes various hotel and catering establishments, sports and rental shops, a ski, snowboard and bike school as well as a management and construction company. Our success? A motivated and committed team that lives its passion daily., The team Marketing & Product-Communication is responsible for the LAAX brand, the marketing activities and the product communication along the entire customer journey.

From first contact to booking: We inspire people for LAAX, win guests, bind them in the long term and thus make a measurable contribution to the operating result. We work on data-based, closely networked with internal departments, management and external partners., As a squad lead marketing & product Commun communication, you lead the team and are responsible for the strategic development of brand, communication and marketing. You control the entire marketing funnel from Awareness over the city of Toronto to the city of Columbia.

You are a member of the Head of Digital & Marketing and Director Customer Performance Management.

What you are moving

• You are leading and developing the Marketing & Product-Communication team, setting clear priorities and promoting your people both professionally and personally
• You are actively shaping LAAX's marketing strategy and planning campaigns and communication actions with your team – from creative content with the content team (photo, video, design) to data-based optimization with our external performance agency
• You are responsible for external product communication and ensure a clear, consistent and target group-oriented appearance that fits the LAAX brand
• You are responsible for external product communication and ensure a clear, consistent and targeted appearance

Increase brand awareness and leverage potential for up- and cross-selling along the customer journey

• You continue to develop customer journeys with the departments so that our guests have a convincing experience across all contact points
• You lead cross-cutting projects and coordinate cooperation with media, agencies, partners and internal stakeholders
• You define the most important goals and indicators, measure the impact of your actions and focus on a sustainable ROI, What makes you:
• Perennially

Management experience in marketing or communication

• Experience in the development and implementation of marketing strategies
• Very good understanding of digital marketing channels and customer experience
• You work on data-based and use analyses as a basis for informed decisions
• Self-employed, structured and solution-oriented working methods
• You think strategically and act pragmatically, set priorities and make decisions
• You communicate clearly and bindingly and are used to assert yourself
• You like to lead people, develop teams and

Enthusiastic different personalities for a common path

• Very good German and English skills, other languages of advantage
• You are enthusiastic about LAAX, our brand, our sport and our environment, An attractive workplace in the midst of a breathtaking mountain world is certain.

You will also have the opportunity to develop in our dynamic, alert team and lively corporate culture. Look forward to numerous employee discounts, such as free mountain rides, discounts in our shops, hotels and catering businesses as well as benefits for your family.Start your professional adventure with the White Arena Group with your full online application with photo. We look forward to it.

, Mountain Vision AG Customer Experience & Communication Claude Bravi Director Customer Performance Management www.weissearena.com I www.laax.com