Senior Subscription & Digital Marketing Manager/in (80-100%) — Somedia AG

Full description

SOMEDIA - MEDIA OF SOUTH EAST SWITZERLAND Somedia is one of the big five Swiss media companies. Somedia includes over 20 leading media brands, digital platforms, innovative marketing and communication agencies, e-learning service providers and emerging startups. For Somedia Press AG in Chur we are looking for a Senior Subscription & Digital Marketing Manager (80-100%) as of 1 November 2026 or by agreement. You are responsible for the digital distribution of our digital subscription. Your lever is our own channels. You make registered users from reach, trial subscriptions from registrations and paying customers from trial subscriptions.

You work data-driven, test on an ongoing basis and are responsible for the conversion chain end-to-end. The job is deliberately designed in a creative way: You build the onsite marketing and the automation routes instead of just operating an existing machine. Your tasks

• Onsite marketing: You design, build and optimize paywall, registration and subscription routes, teaser, banner and checkout on suedostschweiz.ch and in the news app. Testing and conversion optimization are part of your everyday life.
• Owned Channels: You use website, newsletter, app push and social consistently for subscription sales and tune frequency, placement and message across all channels.
• Marketing Automation: You build lifecycle tracks in MoEngage: onboarding, trial-to-paid, reactivation, winback and churn prevention. Segmentation, triggers and personalization are your own responsibility.
• Performance Marketing: You control paid user acquisition for subscriptions via search engines, social and display, including budget, bid strategy and campaign control along CAC and payback.
• Data and control: You define the relevant KPIs, build the necessary evaluations and derive the next measures from them. Registration and login rate, paywall conversion, trial-to-paid, churn and ARPU are your leaders.
• Collaboration: You work closely with marketing and user market, product management, editorial and IT and bring the subscription perspective into product decisions at an early stage.

Your profile

• At least five years of experience in digital marketing or sales, several of which are in the subscription, e-commerce or subscription business.
• Demonstrate success in conversion optimization along a funnel route, ideally onsite.
• Practice in marketing automation and lifecycle campaigns. We rely on MoEngage, experience with Braze, Emarsys, Salesforce Marketing Cloud or similar systems is also welcome.
• Secure handling of performance marketing channels and their management via CAC, ROAS and payback.
• Analytical care: You work independently with web analysis and dashboards and justify decisions with numbers instead of gut feeling.
• Hands-on mentality. You not only design, you also build and test yourself.
• Confident knowledge of German, English for tools and suppliers.

Advantageous, but not a must

• Experience in the media or publishing environment and understanding of the interaction between editorial and sales.
• Knowledge of A/B testing tools, CDP or Datalake structures and consent management.
• Experience with pricing and offering design in the subscription business.

What we offer

• A key role in the digital transformation of a regionally anchored media company, with a direct impact on business figures.
• Short decision paths and an environment in which ideas can be tested quickly.
• An experienced team of product management, data and AI that supports you technically.
• Modern tool stack and budget for further education.
• Chur with flexible working hours and the possibility to work partially remotely.

Our contact We look forward to your application! Please send us your application documents via the application button.

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Requirements

• Mindestens fünf Jahre Erfahrung im digitalen Marketing oder Vertrieb, davon mehrere im Subscription-, E-Commerce- oder Abogeschäft.

• Nachweisbare Erfolge in der Conversion-Optimierung entlang einer Funnel-Strecke, idealerweise onsite.

• Praxis in Marketing Automation und Lifecycle-Kampagnen. Wir setzen auf MoEngage, Erfahrung mit Braze, Emarsys, Salesforce Marketing Cloud oder vergleichbaren Systemen ist ebenso willkommen.

• Sicherer Umgang mit Performance-Marketing-Kanälen und deren Steuerung über CAC, ROAS und Payback.

• Analytische Sorgfalt: Du arbeitest selbstständig mit Webanalyse und Dashboards und begründest Entscheide mit Zahlen statt mit Bauchgefühl.

• Hands-on-Mentalität. Du konzipierst nicht nur, du baust und testest auch selbst.

• Stilsichere Deutschkenntnisse, Englisch für Tools und Lieferanten.

• Erfahrung im Medien- oder Verlagsumfeld und Verständnis für das Zusammenspiel von Redaktion und Vertrieb.

• Kenntnisse in A/B-Testing-Tools, CDP- oder Datalake-Strukturen und Consent-Management.

• Erfahrung mit Pricing- und Angebotsgestaltung im Abogeschäft.

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