Head of Public Relations & Press — Piaget
- Location
- Plan-Les-Ouates
- Contract
- full-time
- Posted
- 92 days ago
Role overview
Reference code: JR127250 Surrounded by his family and guided by his strong entrepreneurial mindset, Georges-Edouard Piaget decided, in 1874, to create a watchmaking workshop in La Côte-aux-Fées, a small village in the middle of the Swiss mountains of the Jura.
Since that day, Piaget has pushed the limits to “do what has never been done before” and crafts sophisticated and flamboyant watches and jewellery creations.
Within the walls of our Ateliers de l’Extraordinaire, our master artisans continue to harness rare skills that have been preserved and perfected from generation to generation.
- Reference code: JR127250 Surrounded by his family and guided by his strong entrepreneurial mindset, Georges-Edouard Piaget decided, in 1874, to create a watchmaking workshop in La Côte-aux-Fées, a small village in the middle of the Swiss mountains of the Jura.
- Since that day, Piaget has pushed the limits to “do what has never been done before” and crafts sophisticated and flamboyant watches and jewellery creations.
- Public Relations & Press Strategy Define and drive the Maison's long-term PR & Press strategy, ensuring alignment with its vision and measuring success.
- Lead operational implementation of PR & Press principles across all levels (international, regional, local).
- Proven experience in public relations and press, preferably in the luxury sector.
- Excellent communication and interpersonal skills.
Main responsibilities
- Public Relations & Press Strategy Define and drive the Maison's long-term PR & Press strategy, ensuring alignment with its vision and measuring success.
- Lead operational implementation of PR & Press principles across all levels (international, regional, local).
- Develop and manage the Maison’s spokesperson strategy, including essential tools and guidelines.
- Detailed Scope Public Relations : Develop global and local Ambassador programs, maximizing existing and identifying new A-list collaborations.
- Cultivate and engage the watchmaking community (influencers, media, collectors).
- Define strategies to expand Maison desirability to new communities.
- Orchestrate key visibility moments (e.g., Red Carpets, Premieres).
- Press : Formulate and execute the Maison’s press strategy, covering mapping, targeting, messaging, and events.
- Select and animate a worldwide network of influential journalists.
- Oversee press strategy implementation across all markets.
Key requirements
- Proven experience in public relations and press, preferably in the luxury sector.
- Excellent communication and interpersonal skills.
- Ability to manage complex projects and meet deadlines.
- In-depth knowledge of the luxury sector and media.
- Flexibility and willingness to travel.
- Excellent knowledge of French and English, other languages are a plus.
- Ability to work independently and in a team.
- Knowledge of major media analysis and public relations tools.
Application process
- STILL WONDERING WHY YOU SHOULD APPLY?
- If you want to become a part of it do not hesitate to apply!
Company and context
- Exceptional leadership, organizational, and management skills (team & budget).
- Proven ability to inspire, unite, and drive teams towards common performance objectives.
- Outstanding communication and presentation abilities.
- Extensive and influential press & PR network.
- Proactive, solution-oriented mindset with strong project management and problem-solving capabilities.
- Highly collaborative team player: enthusiastic, proactive, and resilient.
- Fluent in English and French.
- A Welcoming Team: Join our friendly, open-minded, and talented team, where your skills will be valued and your contributions will make a real difference.
- Dynamic and Engaging Work: Experience daily activities that are interesting, challenging, and diverse, keeping you engaged and motivated.
- Investment in Your Growth: We are passionate about developing our people, and you will have access to various training and development opportunities to enhance your skills and advance your career.
Additional details
- Responsibilities Public Relations & Press Strategy Define and drive the Maison's long-term PR & Press strategy, ensuring alignment with its vision and measuring success.
Questions about this listing
What salary does Piaget offer for this role?
Piaget lists CHF 83'500 - 126'500 gross per year for this position in Plan-Les-Ouates. This is the salary published in the original listing (or, when the employer omits a figure, a realistic estimate for the role and sector) — the calculator on this site converts it to your actual net take-home once cross-border tax and social contributions are applied.
Is this a full-time role, and what type of contract does Piaget offer?
This listing is a full-time position. The contract type shown here comes directly from the employer's original posting; always confirm exact hours, notice period and probation length with Piaget during the application process, since these details can vary by role even within the same contract category.
Do I need a cross-border work permit for a role in Geneva?
EU/EFTA residents living in the border zone of the country adjoining Canton Geneva can apply for a G permit; the Swiss employer files it with that canton's migration office after the contract is signed. Border-zone rules and processing times vary by neighbouring country and canton, so confirm the specifics with Geneva's cantonal migration office or with HR during the application.
How do I apply for this position at Piaget?
Use the "Apply now" button on this page — it links directly to Piaget's original listing at careers.richemont.com, so your application goes straight to the employer's own applicant-tracking system. Frontaliere Ticino does not collect or forward applications itself.
