Digital Analytics Strategy, Testing and CRO Manager — MSC Group
- Location
- Geneva
- Contract
- full-time
- Posted
- 79 days ago
Role overview
Your Purpose
The Digital Analytics Strategy, Testing and CRO Manager will be responsible for driving D2C growth through data-driven experimentation and strategic optimization of our direct digital channels.
You will spearhead our testing and insights strategy to maximize conversion rates, booking volumes and revenue per visitor, while building a best-in-class experimentation practice that delivers sustainable competitive advantage.
- Your Purpose
- The Digital Analytics Strategy, Testing and CRO Manager will be responsible for driving D2C growth through data-driven experimentation and strategic optimization of our direct digital channels.
Application process
- today to be part of a global team that is pushing boundaries and achieving something remarkable.
- Your journey starts here!
Additional details
- This role will have a strong strategic focus on the direct channel, optimizing lead generation, and leveraging insights to drive higher customer acquisition, engagement, and lifetime value.
- Develop testing frameworks that balance quick wins with longer-term strategic initiatives. Your Journey so far
- Hands-on experience with A/B testing tools like Adobe Target.
- EU Passport or right to work in Switzerland.
- Apply today to be part of a global team that is pushing boundaries and achieving something remarkable.
Notes and original content
- Your Impact
- Develop testing frameworks that balance quick wins with longer-term strategic initiatives.
- Your Journey so far
- Your Essentials
- Our commitment
Questions about this listing
What salary does MSC Group offer for this role?
MSC Group lists CHF 92'000 - 163'000 gross per year for this position in Geneva. This is the salary published in the original listing (or, when the employer omits a figure, a realistic estimate for the role and sector) — the calculator on this site converts it to your actual net take-home once cross-border tax and social contributions are applied.
Is this a full-time role, and what type of contract does MSC Group offer?
This listing is a full-time position. The contract type shown here comes directly from the employer's original posting; always confirm exact hours, notice period and probation length with MSC Group during the application process, since these details can vary by role even within the same contract category.
Do I need a cross-border work permit for a role in Geneva?
EU/EFTA residents living in the border zone of the country adjoining Canton Geneva can apply for a G permit; the Swiss employer files it with that canton's migration office after the contract is signed. Border-zone rules and processing times vary by neighbouring country and canton, so confirm the specifics with Geneva's cantonal migration office or with HR during the application.
How do I apply for this position at MSC Group?
Use the "Apply now" button on this page — it links directly to MSC Group's original listing at careers.msccruises.com, so your application goes straight to the employer's own applicant-tracking system. Frontaliere Ticino does not collect or forward applications itself.
