Digital Analytics Strategy, Testing and CRO Manager — MSC Group
CHF 75'500 - 133'000
MSC Group · Geneva (GE)
- Location
- Geneva
- Contract
- full-time
- Posted
- 32 days ago
SalaryCHF 75'500 - 133'000
Role overview
Your Purpose The Digital Analytics Strategy, Testing and CRO Manager will be responsible for driving D2C growth through data-driven experimentation and strategic optimization of our direct digital channels.
You will spearhead our testing and insights strategy to maximize conversion rates, booking volumes and revenue per visitor, while building a best-in-class experimentation practice that delivers sustainable competitive advantage.
This role will have a strong strategic focus on the direct channel, optimizing lead generation, and leveraging insights to drive higher customer acquisition, engagement, and lifetime value. Your Impact
- Your Purpose The Digital Analytics Strategy, Testing and CRO Manager will be responsible for driving D2C growth through data-driven experimentation and strategic optimization of our direct digital channels.
- You will spearhead our testing and insights strategy to maximize conversion rates, booking volumes and revenue per visitor, while building a best-in-class experimentation practice that delivers sustainable competitive advantage.
Application process
- today to be part of a global team that is pushing boundaries and achieving something remarkable.
- Your journey starts here!
Additional details
- This role will have a strong strategic focus on the direct channel, optimizing lead generation, and leveraging insights to drive higher customer acquisition, engagement, and lifetime value.
- Develop testing frameworks that balance quick wins with longer-term strategic initiatives. Your Journey so far
- Hands-on experience with A/B testing tools like Adobe Target.
- Apply today to be part of a global team that is pushing boundaries and achieving something remarkable.
Notes and original content
- Your Impact
- Develop testing frameworks that balance quick wins with longer-term strategic initiatives.
- Your Journey so far
- Your Essentials
