Data Scientist Marketing Automation (m/w) 80 - 100 % — Valiant Bank AG

Full description

Simplify together. In this role, you will be responsible for the entire process of data collection, analysis and interpretation for existing and potential customers. They translate data-based insights into concrete recommendations for action and thus drive the further development of marketing automation. Through data-driven personalization, the role strengthens the effectiveness of campaigns and makes a central contribution to market success.

They shall

• Working closely with campaign managers, understanding needs and supporting target group selection
• Perform ad hoc analyses, visualize data in a comprehensible way and derive recommendations for action from them
• Together with the team and other departments, develop the scoring model for marketing automation
• Measuring, establishing and further developing relevant KPIs for monitoring the success of marketing activities in the context of marketing automation
• Accompanying projects over the entire life cycle from a data-based and customer-centred perspective
• Proactively contribute your own ideas as well as work closely and cross-functionally with the Competence Center Data & Analytics, Marketing Communication, Sales Units and IT and contribute to the development of innovative and efficient solutions
• Help with the design and implementation of marketing automation campaigns

They bring

• Several years of experience in business and customer intelligence as well as in dealing with BSI.CX and possibly other data systems
• Ideally, first experiences in the topic of "customer / user behavior" and predictive analytics as well as knowledge of Finnova are advantageous
• Understanding marketing KPIs, customer journeys and campaign logic
• First experience in interdisciplinary, virtual teams as well as in data visualization and storytelling
• analytical thinking skills with a clear focus on business impact and data-driven mindset
• Strong communication and team skills as well as an independent, structured and goal-oriented working method

About us Valiant is an independent Swiss financial services provider operating exclusively in Switzerland. It offers private customers and SMEs a comprehensive, easy-to-understand offer in all financial matters. Valiant is locally anchored in the following 15 cantons: Aargau, Basel Landscape, Basel City, Bern, Freiburg, Jura, Lucerne, Neuchâtel, Schaffhausen, Solothurn, St. Gallen, Thurgau, Vaud, Zug and Zurich. It is also present throughout Switzerland thanks to innovative, digital services. Valiant has a balance sheet total of 38.2 billion francs and employs around 1200 employees – of which more than 70 are apprentices.

• Working closely with campaign managers, understanding needs and supporting target group selection
• Perform ad hoc analyses, visualize data in a comprehensible way and derive recommendations for action from them
• Together with the team and other departments, develop the scoring model for marketing automation
• Measuring, establishing and further developing relevant KPIs for monitoring the success of marketing activities in the context of marketing automation
• Accompanying projects over the entire life cycle from a data-based and customer-centred perspective
• Proactively contribute your own ideas as well as work closely and cross-functionally with the Competence Center Data & Analytics, Marketing Communication, Sales Units and IT and contribute to the development of innovative and efficient solutions
• Help with the design and implementation of marketing automation campaigns
• Several years of experience in business and customer intelligence as well as in dealing with BSI.CX and possibly other data systems
• Ideally, first experiences in the topic of "customer / user behavior" and predictive analytics as well as knowledge of Finnova are advantageous
• Understanding marketing KPIs, customer journeys and campaign logic
• First experience in interdisciplinary, virtual teams as well as in data visualization and storytelling
• analytical thinking skills with a clear focus on business impact and data-driven mindset
• Strong communication and team skills as well as an independent, structured and goal-oriented working method