Marketing Operations & Activation Specialist (m/w/d) — Straumann

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MARKETING OPERATIONS & ACTIVATION SPECIALIST (M/F/D) Location: Basel, Switzerland Workload: 100 % Reports to: Team Lead Product Marketing About us The Straumann Group is a world-leading provider in the field of aesthetic dentistry. We combine experience, scientific evidence and innovation with passion and are uncompromisingly committed to quality – so that dentists and patients worldwide benefit from the best possible solutions. As a pioneer and market leader in dental implantology, we have continuously expanded our portfolio. Today, we operate in all areas of aesthetic dentistry: from tooth preservation, regeneration and restoration to clear aligners and solutions for tooth loss. Your role Marketing is a key success factor for product launches and campaigns. It connects business, technology and customer needs and ensures that strategies reach the market effectively. As a Marketing Operations & Activation Specialist (m/f/d), you coordinate local marketing activation in Switzerland. You work closely with Product Management, Sales, Customer Service, event teams and external partners and support the efficient, consistent and timely implementation of marketing activities. You bring different

• Requirements together, keep an eye on activities and processes across all touchpoints, and help turn marketing strategies into successful campaigns. In doing so, you coordinate content, approvals, priorities, timelines and deliverables and ensure transparency throughout the project. Your main responsibilities Technical communication and marketing materials
• You coordinate technical communications as well as product and marketing materials for customers and the sales department.
• You ensure that brochures, product documentation, sales materials and digital marketing materials are available and up to date.
• You coordinate translations, artwork, print production, and inventory.
• You maintain the Presenter App and other sales enablement platforms and keep their content up to date. Campaign and portfolio activation
• You adapt global campaigns and product launches for the Swiss market.
• You support the activation of the product portfolio throughout the entire product life cycle.
• You develop and coordinate promotions, commercial offers, and local activation measures.
• You plan and coordinate marketing projects from conception through implementation—in close collaboration with Product Management and other stakeholders.
• You track timelines and responsibilities and support on-time implementation. Marketing communications
• You coordinate marketing communications across newsletters, websites, social media, print, and other customer channels.
• You work with agencies and coordinate content creation.
• You coordinate local social media activities with internal stakeholders and external agencies.
• You contribute to a consistent brand presence across all touchpoints. Digital Marketing and Marketing Excellence
• You support digital marketing activities through relevant customer channels.
• You use AI and digital tools to improve marketing processes.
• You contribute to the continuous development of marketing processes, project management, and digital ways of working. Your profile
• At least five years of relevant professional experience in marketing, campaign management, or marketing communications.
• A strong hands-on mentality, as well as strong project management and organizational skills.
• Experience in coordinating cross-functional marketing projects.
• A digital mindset and an interest in AI and modern marketing technologies.
• Experience with Adobe Experience Manager or a comparable CMS is an advantage.
• Experience with design and content tools such as Canva or Adobe Creative Cloud, particularly for creating and adapting simple marketing materials, is an advantage.
• Experience with SAP Marketing Cloud is advantageous.
• Experience with Asana or comparable project management tools is an advantage.
• German at native-speaker level and very good English skills
• French and/or Italian skills are a plus. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability. Employment Type: Full Time Alternative Locations: Switzerland : Basel Travel Percentage: 0 - 30% Requisition ID: 22092