Marketing Automation Specialist (Maternity Cover) — Roche

Full description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position The Global Digital Hub has been established within Roche Services & Solutions Center in Budapest. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

The Marketing Automation Specialist role is responsible for day-to-day production of digital marketing campaigns and programs in the Global Digital Hub for the Marketing Automation Chapter. The role acts as a subject matter expert role of OCE-D (OCE Digital) marketing automation tool, to reach Global Digital Hub’s key objectives and business goals by supporting business partners and stakeholders in owning and executing digital marketing programs and projects. The role is responsible for working with Pharma Division's affiliates and regional teams in executing on the digital strategy related to Roche events, products, services or any other marketing automation projects in OCE-D (A Salesforce Marketing Cloud based Marketing Automation Solution).

Please note that this is a maternity cover position.

The Opportunity

• Develop, manage and support global/regional/affiliate E2E marketing campaigns (including asset creation, user journey/logic building, localization, segmentation, testing, analyzing).
• Work with key stakeholders to build contextual transactional and outbound marketing campaigns, and nurture campaigns leveraging valuable product data, to drive customer engagement and raise customer understanding of the product, service or order.
• Understand the business partners’ and stakeholders’ preferences and consulting, recommending, developing solutions and best practices to reach their own goals in marketing automation.
• Facilitate tracking and reporting on email campaigns in order to guide improvements and ensure current email best practices in the industry are being followed.
• Support global/regional projects /initiatives, as required.
• Operationalize marketing automation programs to support demand generation campaigns, nurture campaigns, retention, etc.

Who you are

• You hold a University or College degree in a related field, such as Computing and IT, Communication, or Digital Marketing.
• You bring at least 2 years of professional email marketing experience, ideally within a global environment and supported by an established track record of developing automated campaigns.
• You master Marketing Automation Tools as a must—preferably Salesforce Marketing Cloud, Marketo, Eloqua, HubSpot, or Braze—while advanced knowledge of AMPscript and personalization techniques is a great extra.
• You possess a solid understanding of HTML and CSS within the context of email marketing, where basic skills are required and advanced knowledge is considered an extra bonus.
• You demonstrate an excellent understanding of user journeys and campaign logic while maintaining a customer-focused behavior in everything you do.
• You combine exceptional attention to detail and strong interpersonal skills with a quick-learning, technology-passionate mindset, a proactive work approach, and a positive attitude.

In exchange we provide you with

• Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & trainings, the possibility of international assignments, internal position changes and the chance to shape your own career.
• Excellent benefits: Competitive sal