Varese Fair 2026: 150 exhibitors at Schiranna (cross-border guide)

Context

In brief

• Varese Fair 2026: from September 11 to 20 at Schiranna.
• 150 exhibitors and 40 events between sports, culture and businesses.
• Edition's slogan: 'I choose Varese'.

Key facts

• What: 48th edition of Varese Fair
• When: September 11-20, 2026
• Where: Schiranna exhibition area, Varese
• Who: Deputy Mayor Ivana Perusin, Mayor Davide Galimberti
• Exhibitors: About 150
• Surface: 5,000 square meters
• Events: Over 40 between conferences and workshops

The 48th edition of the Varese Fair is preparing to open its doors at the Schiranna area, confirming its role as a reference point for the economic and social fabric of the territory. The event, scheduled from September 11 to 20, 2026, will take place on an exhibition area of 5,000 square meters, hosting about 150 exhibitors mainly from the Varesotto area. The event, which last year recorded over 60,000 visitors, aims this year to consolidate a model of aggregation that goes far beyond the traditional commercial exhibition. The chosen slogan for the current edition, 'I choose Varese', serves as a guiding thread for the entire duration of the event, representing a commitment to the enhancement of businesses, professionals, and local associative realities. Deputy Mayor Ivana Perusin emphasized how the fair has become a place of community capable of representing the many facets of the city, including in the program not only small and medium-sized businesses but also moments dedicated to culture, sports, and public debate.

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Operational details

The structural evolution of the Varese Fair, which shifts from a simple commercial showcase to a true hub of comparison, reflects the changes taking place in the Territorial Government Plan. According to the statements of Mayor Davide Galimberti, the event aims to be a moment of synthesis between the different components of society, integrating citizens, economic activities, tourism, and solidarity. This approach aligns with the desire to promote the quality of public spaces and urban development, themes that also closely touch the border territory. The event thus becomes a lens through which to observe the dynamics of transformation of the Varesotto area, a region that maintains strong ties with cross-border work activities. The participation of entities operating in the territory allows for the delineation of an updated picture of local skills, offering food for thought for those who, living and working between Italy and Switzerland, are interested in understanding the provincial economic development directions. ### Territorial Integration and Development The concept of 'Scelgo Varese' extends, according to the administration, also to professionals who have chosen to invest in the public and private sectors, contributing to the ongoing change. For subjects operating in a cross-border context, understanding local transformation dynamics is crucial to assess the reference basin in which they reside or where business activities are carried out. The integration between the world of associations, represented at the fair by numerous social cooperatives and sports societies, and the productive fabric, creates a network of contacts useful for those who wish to maintain an active connection with their place of origin while working abroad. The fair, in its role as a 'community place,' acts as a catalyst for discussion on work, safety, and quality of life issues, which are priority topics for those who daily have to reconcile Swiss work needs with the socio-economic reality of the Varesotto. The presence of hiking guides and experts in slow tourism, moreover, suggests a vision of the territory no longer linked exclusively to seasonality, offering new perspectives for the enhancement of leisure time for residents and cross-border workers who choose to live and reside in the area.

Key points

To participate in the 48th edition of the Varese Fair and take advantage of the networking and learning opportunities offered, interested parties can visit the Schiranna exhibition area between September 11 and 20, 2026. The event, thanks to its variety of proposals, represents a useful opportunity to update on current topics, from commerce to digitalization, to health and tourism. For those who wish to optimize their visit, it is advisable to consult the detailed program of the over 40 appointments to plan participation in the most professionally interesting conferences. The structure of the event allows easy access to the various pavilions, where the exhibitors offer a complete overview of the local economic potential. It is advisable to monitor any logistical updates provided by the organizers regarding traffic and parking near Schiranna, an area that sees an increase in attendance during the ten days of the fair. ### Tools for Economic Planning In addition to direct participation in the fair events, professionals and workers who wish to deepen their economic situation, in view of careful management of resources derived from cross-border work, can use specific tools for planning. Understanding tax and wage dynamics remains a pillar for those operating between Italy and Switzerland, considering the recent regulatory developments. To accurately monitor income trends and compare different financial management options, it is possible to use the tax calculator available online, which allows simulating one's paycheck taking into account withholding taxes and tax credits. The use of digital tools allows for a clear view of one's position, facilitating decisions regarding savings and retirement. It is recalled that for any need related to the management of one's employment relationship, it is always advisable to verify the compliance of one's position with the current regulations, using the informative supports that allow staying updated on any variation that may influence the net income, thus ensuring the necessary economic stability to face the life of a cross-border worker with serenity.