Gold franc turns 80 with new design
The Gold franc celebrates 80 years and gets a design update. Its price rises to 8 francs for the first time since 1998.
Contesto
In brief - The Gold Taler turns 80 and gets a design makeover - Price increases to 8 francs for the first time since 1998 - New design and recipe with added vanilla ## Key facts - What: Gold Taler - When: 80 years - Where: Switzerland - Who: Pro Natura - Amount: 8 francs The Gold Taler, the famous Swiss chocolate coin, turns 80 and gets a design makeover. This sweet disc wrapped in golden foil, sold to support nature and heritage protection projects, has a new recipe and a new look. Due to inflation, the price will increase for the first time since 1998, rising to 8 francs. In return, school classes participating in the sale will receive double the usual share of the proceeds. The Gold Taler will continue to be made with Fairtrade cocoa and Swiss organic milk, but will be enhanced with the addition of vanilla. This change was announced by the environmental organization Pro Natura in an official statement. ### History of the Gold Taler It all began in the 1940s with the project to preserve Lake Sils in Engadine. The Swiss League for the Protection of National Heritage, now Swiss Heritage, had the idea to sell something typically Swiss and at the same time precious. The first sale of the Gold Taler, made with a product that was rationed and therefore rare at the time, went so well that the one in favor of Lake Sils became one of the most successful fundraising campaigns in Switzerland. In recent decades, the sale of the Gold Taler has enabled Pro Natura and Swiss Heritage to carry out numerous projects. Among these are the reintroduction of the beaver, the establishment of the Pro Natura Aletsch Centre within Villa Cassel in Riederalp (VS), the opening to the public of the Isole di Brissago (TI) and the restoration of the Monastery of St. John in Val Müstair (GR). #...
Dettagli operativi
Practical Analysis The Golden Taler is a symbol of tradition and sustainability in Switzerland. Its sale has a significant impact not only on the local economy but also on the protection of the environment and cultural heritage. With the new design and recipe, the Golden Taler continues to evolve, maintaining its symbolic value and quality. ### Economic Impact The price increase to 8 francs might influence purchasing habits, but the product's quality and symbolic value remain unchanged. Schools participating in the sale receive double the revenue share, which represents important financial support for school and community activities. ### Sustainability and Environmental Protection The sale of the Golden Taler has enabled the financing of numerous nature and cultural heritage protection projects. These include the reintroduction of the beaver, the establishment of the Pro Natura Aletsch Center, and the restoration of the St. John's Monastery in Val Müstair. These projects contribute to preserving Swiss biodiversity and cultural heritage. ### Opportunities for Cross-Border Workers For cross-border workers living and working in Ticino, the sale of the Golden Taler represents an opportunity to contribute to nature and heritage protection projects. Moreover, the price increase to 8 francs might influence purchasing habits, but the product's quality and symbolic value remain unchanged. ### Future Projects Pro Natura and Swiss Heritage continue to work on new conservation and nature protection projects. The sale of the Golden Taler will remain a fundamental pillar for financing these initiatives, ensuring a sustainable future for Swiss natural heritage. ### Comparison with the Previous Situation Before 1998, the price of the Golden Taler was below 8 francs. The price incr...
Punti chiave
Action Interested schools can contact Pro Natura or visit the official website for more information to participate in the Golden Taler sale. The Golden Taler sale offers an opportunity to support nature and cultural heritage protection projects, ensuring a sustainable future for Switzerland's natural heritage. ### Procedure for Schools 1. Contact Pro Natura or visit the official website for more information. 2. Participate in the Golden Taler sale. 3. Receive a double share of the proceeds. 4. Use the funds to support school and community activities. ### Useful Tools To learn more about the Golden Taler sale and the supported projects, visit the Pro Natura website or participate in local initiatives. Additionally, you can use the site calculator to estimate your contribution and the impact you can have on nature and cultural heritage protection. ### Final CTA If you are interested in contributing to nature and cultural heritage protection, participate in the Golden Taler sale. Visit the Pro Natura website for more information and use the site calculator to estimate your contribution. Source: ticinonews.ch
Punti chiave
[{"q":"What is the history of the Gold Thaler?","a":"The Gold Thaler was introduced in the 1940s with the project to preserve Lake Sils in Engadina. The Swiss League for the Protection of National Heritage, now Swiss Heritage, had the idea to sell something typically Swiss and at the same time precious. The first sale of the Gold Thaler, made with a product that was rationed and therefore rare at the time, went so well that the one in favor of Lake Sils became one of the most successful fundraising campaigns in Switzerland."},{"q":"What changes with the new design and recipe?","a":"The new design of the Gold Thaler celebrates 80 years of this tradition. The chocolate coin will have a modern and appealing look, while maintaining its iconic character. The new recipe includes the addition of vanilla, which enhances the taste of the chocolate."},{"q":"How can I participate in the sale of the Gold Thaler?","a":"Interested schools can contact Pro Natura or visit the official website for more information. The sale of the Gold Thaler represents an opportunity to contribute to nature protection and cultural heritage projects, ensuring a sustainable future for Switzerland's natural heritage."}]
Frequently Asked Questions
- What is the history of the Gold Thaler?
- The Gold Thaler was introduced in the 1940s with the project to preserve Lake Sils in Engadina. The Swiss League for the Protection of National Heritage, now Swiss Heritage, had the idea to sell something typically Swiss and at the same time precious. The first sale of the Gold Thaler, made with a product that was rationed and therefore rare at the time, went so well that the one in favor of Lake Sils became one of the most successful fundraising campaigns in Switzerland.
- What changes with the new design and recipe?
- The new design of the Gold Thaler celebrates 80 years of this tradition. The chocolate coin will have a modern and appealing look, while maintaining its iconic character. The new recipe includes the addition of vanilla, which enhances the taste of the chocolate.
- How can I participate in the sale of the Gold Thaler?
- Interested schools can contact Pro Natura or visit the official website for more information. The sale of the Gold Thaler represents an opportunity to contribute to nature protection and cultural heritage projects, ensuring a sustainable future for Switzerland's natural heritage.