Federviti launches resolution: Ticino wine first choice, imports only as last resort

Context

TL;DR

• Federviti assembly held in Biasca to address wine sector crisis
• New resolution prioritizes Ticino wine at public events
• Grape yields at lowest in 25 years amid declining consumption
• Federviti aims for generational renewal and structural reform

Key facts

• Event Date: March 19, 2025
• Location: Swiss Rail Park in Biasca
• Federviti President: Davide Cadenazzi
• Production Drop: 30% decrease over the past decade
• Export Decline: 15% annually since 2020
• Yield Limit Decision: Expected by June 2025
• Closure Risk: Up to 20% of local wineries within three years

On March 19, 2025, the annual assembly of Federviti, the association of Ticino wine producers, was held at the Swiss Rail Park in Biasca. The meeting highlighted a sector in crisis, with grape yields at their lowest in 25 years and consumption already declining in 2026. President Davide Cadenazzi emphasized an 'epochal shift' in consumer habits, driven by greater attention to health, economic sustainability, and taste preferences.

But the issue is not just about demand. Cadenazzi also pointed out a 'lack of sensitivity' toward local products at some high-profile events, where Ticino wine is often absent. To counter this trend, Federviti has adopted a resolution urging that Ticino wine be the first option, Swiss wine a strong alternative, and foreign wine only a last resort. 'It is no longer acceptable for Ticino wines to be missing from public events, even those of international appeal,' Cadenazzi declared.

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Operational details

Federviti’s resolution arrives at a time when Ticino wine risks losing visibility not only abroad, but also in its own domestic market. For cross-border workers living in Ticino and working in Lombardy, this situation can have tangible practical implications. For example, the choice of beverages at public events or corporate dinners could be influenced by the availability of local wines compared to foreign ones, with potential repercussions for Ticino’s economy.

Before/after scenario

Before the resolution, at many events in Ticino and along the Italian-Swiss border, Ticino wine was often relegated to a marginal role—or even absent altogether. Following Federviti’s decision, event organizers are now expected to include at least one local option among the beverages served. For consumers, this means greater access to Ticino wines, but also pressure to prioritize them as a first choice.

Another critical aspect concerns price competitiveness. Ticino wines, due to Switzerland’s cost structure, are generally more expensive than foreign alternatives. However, the resolution emphasizes quality and territorial identity as added values. 'Ticino wine cannot compete on price, but it must compete on excellence and sustainability,' declared Cadenazzi. This could push producers to further valorize native grape varieties and sustainable cultivation techniques.

Challenges for local producers

Ticino winemakers face a dual challenge: on one hand, the need to modernize production to reduce costs and increase yield; on the other, the challenge of better communicating the value of their products. According to industry sources, many consumers—especially among young people and cross-border workers—take a more pragmatic approach to wine, prioritizing convenience and price over origin.

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Key points

If you're a Ticino wine producer or simply a consumer who cares about local wines, here’s how you can support Federviti’s resolution and help promote Ticino wines.

For producers

1. Participate in Federviti events: The association organizes tastings, fairs, and meetings to highlight Ticino wines. Actively taking part can boost your product’s visibility.

2. Update your communication: Highlight Ticino’s origin and the unique qualities of your wines on your labels, website, and social media. For example, emphasize the origin of your grape varieties, sustainable farming techniques, or partnerships with local businesses.

3. Collaborate with restaurants and venues: Offer your wines to managers of restaurants, bars, and wine shops in Ticino and along the Swiss-Italian border. Ask them to include your wines among the local options they serve to customers.

4. Adopt sustainable practices: Federviti is considering promoting wines produced using eco-friendly methods. If your winery already follows these practices, let your customers know to stand out from the competition.

5. Stay updated on deadlines: By June 2025, Federviti will set new yield limits and evaluate potential incentives. Keep yourself informed about the association’s official communications to avoid missing funding or support opportunities.

For consumers

1. Ask for Ticino wines: Next time you order a glass of wine at a restaurant or attend a public event in Ticino, ask whether they have local wines on the menu. If they don’t, let the staff or event organizers know.

2. Buy directly from producers: Visit Ticino’s wineries during their public opening days or attend events like Vinòforum in Lugano. Purchasing directly from producers supports the local economy and lets you discover niche wines.

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