Como 1907 opens the Sinigaglia to private events and meetings (cross-border guide)

Context

In brief

• Como 1907 opens the Sinigaglia to private events.
• The Corporate Collection gathers stadium spaces.
• The Trophy Room can host up to 40 guests.
• Terraces and Club House accommodate up to 160 guests.

Key facts

• Project: Sinigaglia Corporate Collection
• Location: Giuseppe Sinigaglia Stadium in Como
• Promoter: Como 1907
• Availability: outside match days
• Spaces: Trophy Room, East and West Terraces, Club House, six Executive Suites

The Sinigaglia as an event space

Como 1907 recently presented the Sinigaglia Corporate Collection, making a series of venues within the Giuseppe Sinigaglia Stadium in Como available. The offering is designed for corporate meetings, private events, brand experiences, and hospitality initiatives that take place outside match days.

The novelty concerns the way of using a facility known for its history, its glory, and its views over Lake Como. A meeting, a private dinner, or a reception can thus be organized inside the stadium, in a place the club presents as a special office, with the pitch, the lake, and the surrounding landscape.

The collection brings together the Trophy Room, the East and West Terraces, the Club House, and six Executive Suites. Each venue has its own function and capacity. The proposal starts from the club's most intimate historic space and extends to rooms and terraces capable of hosting larger groups, while maintaining a connection to the Sinigaglia's history.

According to Como 1907, those who choose these spaces do not merely book a room or a venue. They step into the club's history, surrounded by the pitch, the lake, and the memories of the generations that have made the stadium their home. This is the trait the project places at the center: the event experience depends also on the place where it takes place, not only on its organization.

The presentation of the Corporate Collection thus expands the possible uses of the stadium beyond matches. The venues are offered for corporate and private occasions, with different solutions within the same facility. Como 1907 thus links the club's history to the possibility of hosting meetings and receptions in a stadium tied to the city.

Operational details

The spaces and their features

The Trophy Room occupies the central place in the collection due to its historic and intimate character. It is surrounded by trophies, objects and stories from Como 1907's past. It can accommodate up to 40 guests and is suitable for executive meetings, private dinners, receptions and high-level brand events.

The East Terrace connects an indoor area with direct access to the terrace. The view includes the stadium and surrounding landscape; with a capacity of 160 guests, the space is intended for receptions, press conferences, networking and private events. On the opposite side of the stadium, near the Curva del Como, the West Terrace is located in an elevated position. The room and adjacent terrace overlook the pitch and Lake Como and can accommodate up to 160 people, allowing guests to alternate between the energy of the stadium and the outdoor landscape.

At the heart of the stadium is the Club House, a flexible space for up to 160 guests. Its size and adaptable layout make it suitable for conferences, product launches, dinners and large corporate gatherings. It can also become the focal point of an event spread across multiple areas of the stadium.

The most intimate part of the offering consists of the six Executive Suites. Each is designed for groups of up to 15 guests and as an elegant private living room, rather than a classic stadium box. The design draws inspiration from the historic villas and decorative traditions of Lake Como. Italian and European furnishings from the 19th and early 20th centuries coexist with original vintage jerseys, photographs, newspaper clippings and objects connected to the club's history.

Each suite evokes a different figure from the history of Como 1907. The character and contribution of these figures thus become part of the space, which offers a private view of the pitch and mountains. The suites are designed for receptions, meetings and tailored hospitality, with an intimate atmosphere.

Key points

The club's availability and vision

The rooms in the Corporate Collection can be booked individually or combined to create a route within the Sinigaglia. This possibility makes it possible to build an event across multiple parts of the venue, using different spaces without leaving the stadium. For selected projects, the entire stadium is also available. In this case, brands and organizations can create experiences in one of the most distinctive settings in Italian football. The offering is therefore not limited to a single room: the collection can be used as a group of spaces, or extended to the entire venue when the project calls for it.

Operational support includes high-speed connectivity, audiovisual equipment and dedicated event assistance. These services are complemented by an internal car park with a maximum capacity of 70 cars. These are elements connected to the offering presented by Como 1907 to support meetings, receptions and other experiences in the spaces of the Sinigaglia.

Ryan Shelton, Chief Business Officer of Como 1907 and Sent Entertainment, stated:

«What makes the Sinigaglia special is not simply what can be hosted here. It is the place where people meet.»

The statement therefore emphasizes not only the activities, but also the place where they take place. Shelton referred to three images of the proposal: a meeting within the Club's history, a dinner with a view of the pitch and a reception with Lake Como beyond the terrace. The executive explained that these situations convey an atmosphere belonging to the stadium and the city.

He also recalled that for almost a century the Sinigaglia has brought people together. According to the statement, the Corporate Collection offers companies, brands and private groups a new way to become part of the history of the place.

Source: comozero.it