Chocolate in Switzerland: Decreased Consumption but Rising Prices

Context

TL;DR

• Swiss chocolate consumption dropped 7.9% in 2025
• Exports fell 9.3% despite an 11.8% revenue increase
• Cocoa prices surged 15%, raising production costs
• Ticino's chocolate sector faces a 10% company decline

Key facts

• Chocolate consumption: 192,458 tons in 2025, down 7.9% from 2024
• Exports: 136,829 tons in 2025, down 9.3% from 2024
• Revenue increase: 11.8% increase to 2.5 billion francs in 2025
• Cocoa price increase: 15% increase in the past year, reaching 2,800 CHF per ton
• Alprose sales: 10% contraction in 2025, revenue at 30 million francs
• Chocolat Stella sales: 12% decrease in 2025, revenue at 5 million francs
• Per capita consumption: 10.3 kg in 2025, down 2.7% from 2024
• Active companies in Ticino: Decreased by 10% in the last three years

The Swiss chocolate market is undergoing a significant transformation. According to data provided by the producers' association Chocosuisse, in 2025, Switzerland recorded a chocolate consumption of 192,458 tons, a decrease of 7.9% compared to the previous year. This decline was accompanied by a reduction in domestic consumption, which amounted to 55,719 tons, and a significant drop in exports, which fell by 9.3% with 136,829 tons sold abroad. This poses a challenge for producers, particularly for companies in the Canton of Ticino, such as Alprose and Chocolat Stella, which contribute to a sector vital for the local economy.

In the municipality of Caslano, Alprose experienced a 10% contraction in sales compared to 2024, bringing revenue to approximately 30 million francs. Similarly, Chocolat Stella, based in Lugano, reported a 12% decrease in sales, with revenue stopping at 5 million francs. Despite the drop in quantities sold, the overall revenue of the segment recorded an increase of 11.8%, reaching 2.5 billion francs. This market paradox reflects a rise in prices, influenced by the increase in raw material costs, particularly cocoa, which saw a 15% price hike in the past year.

Beat Vonlanthen, president of Chocosuisse, commented that 'the industry continues to face significant cost pressures,' highlighting the need for price adjustments to maintain operational sustainability. Regulations in effect since 2022, governing cocoa imports, have further complicated the landscape, with a 5% increase in customs duties on certain types of cocoa.

Switzerland, known for the quality of its chocolate, is facing a demand that, while historically high, appears to be decreasing in a context of ever-increasing prices. According to estimates, the average retail price of chocolate rose by 8% in 2025, influencing consumer choices. To tackle these challenges, companies in the sector are adopting various strategies: from enhancing online sales, which increased by 25%, to optimizing production to reduce costs.

Operational Checklist for Companies in Ticino:

• Monitor trends in raw material prices.
• Evaluate the implementation of online sales strategies.
• Analyze the impact of tax and customs regulations.
• Consider product innovation to attract new consumers.

Despite this, Swiss chocolate continues to enjoy an excellent global reputation, making the stability of market conditions crucial for the future of the sector. The challenge for producers will be to maintain high product quality, even in an environment of increasing cost pressures.

Operational details

The current situation of the chocolate market requires an in-depth analysis of the economic dynamics and associated costs. In 2025, per capita chocolate consumption in Switzerland saw a decrease of 2.7%, falling to 10.3 kilograms, of which 6.1 kilograms was Swiss chocolate (-4.5%) and 4.2 kilograms was imported product (-0.2%). This drop in consumption is concerning for companies in the sector, which are already facing a rise in production costs due to the increase in cocoa prices, which have surged by 15% compared to the previous year, reaching 2,800 CHF per ton.

Ticino companies, such as those in Lugano and Bellinzona, which employ around 4,600 people, face the challenge of maintaining profitability in a market that seems to have reached a saturation point. Indeed, the number of active companies in the sector in Ticino has decreased by 10% in the last three years, signaling a crisis of competitiveness. Chocosuisse is working to find solutions, such as a trade agreement with the United States and facilitated access to the European Union market, which could increase exports by 20% by 2026.

The dependence on foreign markets is high, given that over 70% of production is exported. For example, in 2024, the city of Lugano exported chocolate worth 150 million CHF, but international competition, particularly from countries like Belgium and France, is becoming increasingly fierce. Local companies are now called upon to reduce operational costs and improve production efficiency to remain competitive. An operational checklist could include:

• Restructuring production processes to reduce waste
• Investing in green technologies to lower energy costs
• Training staff to enhance skills and efficiency

To address current challenges, it is crucial that Ticino companies collaborate with institutions for strategic planning that can ensure survival and growth in the long term. For instance, Ticino introduced a grant program in 2023 for companies investing in innovation, offering up to 500,000 CHF per project. Collaboration between the public and private sectors will be essential to face an uncertain future and ensure a recovery in the chocolate market.

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Key points

For consumers and producers, it is a time for reflection. Swiss people, while continuing to consider chocolate a high-quality product, are showing signs of a shift in purchasing behaviors. According to a study conducted by the Swiss Chocolate Association, in 2022, chocolate consumption in Switzerland decreased by 8% compared to the previous year, while prices increased on average by 5%. This situation could lead to greater attention in product selection, favoring local brands. Consumers can use this time to explore market offerings, taking advantage of promotions and artisanal products that highlight Swiss chocolate-making traditions, such as chocolates from Mendrisio and chocolate bars from Lugano.

Ticino chocolate companies should emphasize the quality and origin of their products to attract an increasingly discerning clientele. For example, Ammann chocolate from Bellinzona, made with cocoa sourced from sustainable farms, saw a 15% increase in sales in the first quarter of 2023, thanks to a marketing campaign focused on the ethical sourcing of cocoa. It is also a moment to reassess marketing strategies, focusing on unique experiences and tasting events that can engage the public and stimulate interest.

📊 Operational Checklist for Chocolate Companies:

• Highlight the origin of the cocoa used.
• Create tasting events in municipalities like Locarno and Chiasso.
• Offer special promotions for local products.
• Collaborate with local artisans to create limited editions.

⚠️ Recent regulations regarding chocolate production, such as the decree from 2021 establishing new quality standards for artisanal products, require attention. Companies must ensure that at least 30% of ingredients come from local suppliers to use the 'Swiss Chocolate' label.

💡 To stay informed about market developments and utilize useful tools like the salary calculator, visit our site. Resources such as the salary calculator can help better understand purchasing power in a context of rising prices. The latest news on the chocolate sector and its dynamics clearly indicate the challenges and opportunities the market presents.