Digital Marketing Manager - Campaigns — EFG International AG
- Ort
- Zurich
- Vertrag
- permanent
- Veröffentlicht
- Heute
Rollenüberblick
Job Description The Digital Marketing Manager
Campaign Specialist will be instrumental in shaping and delivering key components in EFG’s transformation of its digital ecosystem and presence across strategic digital marketing channels.
In your role you will work closely with members of the Digital and broader global marketing team to combine strategy, execution, and data analysis to ensure campaigns are client-centric, measurable, and compliant, focused on measurable demand generation and attributable to NNA growth for the broader business.
- Job Description The Digital Marketing Manager
- Campaign Specialist will be instrumental in shaping and delivering key components in EFG’s transformation of its digital ecosystem and presence across strategic digital marketing channels.
- Main Responsibilities
- Collaborate with business experts across global Marketing, Sales, Product, and Investment teams to define target audiences across multiple regions and develop campaign strategies tailored to different markets and segments.
- Bachelor’s degree in Marketing, Business, Communications or related field.
- Professional marketing qualifications (e.g., CIM, Google, Analytics certifications) desirable.
Hauptaufgaben
- Main Responsibilities
- Collaborate with business experts across global Marketing, Sales, Product, and Investment teams to define target audiences across multiple regions and develop campaign strategies tailored to different markets and segments.
- Build test-and-learn frameworks (A/B testing, multivariate testing) to continuously improve performance.
- Ensure complex regulations such as cross border marketing compliance rules are met and safeguards are in place with auditable processes.
- Ensure all campaigns are tracked, measured, and aligned with KPIs agreed by the business and focused on supporting meeting our 3-year objectives.
- Accountable for commercially focused KPI’s (Qualified leads, channel conversions and other user activity insights that can drive new business opportunities. Search & Paid Media
- Manage paid media budgets (Google Ads, LinkedIn, display networks) to maximise ROI and lead generation.
- Drive organic growth through advanced SEO strategy (on-page, off-page, technical).
- Ensure keyword strategies, landing page optimisation, and ad copy are data-led and aligned with brand tone. Content & Channel Management
- Work with skilled content creators and subject matter experts across the business to adapt investment insights and marketing collateral into engaging digital formats.
Wichtige Anforderungen
- Bachelor’s degree in Marketing, Business, Communications or related field.
- Professional marketing qualifications (e.g., CIM, Google, Analytics certifications) desirable.
- 5+ years’ digital marketing experience, ideally within Private Banking, investment management, financial services. Alternatively a background in targeting HNWI with a luxury services.
- Proven track record of delivering successful, measurable campaigns across multiple digital channels.
- Advanced knowledge of SEO, SEM, PPC, and campaign optimisation.
- Strong knowledge of marketing automation platforms (e.g., Pardot, HubSpot, Marketo).
- Experience working with Salesforce or other CRMs.
- Strong analytical skills, with ability to interpret complex data and provide actionable insights.
- Excellent project management skills; able to balance multiple campaigns across regions.
- Skilled communicator able to explain digital concepts to non-specialist stakeholders and deliver results.
Kontakte
- Lead the end-to-end strategy, planning, execution, and optimisation of global digital demand generation campaigns across web, email, paid media, and social channels.
Weitere Details
- The Digital Marketing Manager
- Accountable for commercially focused KPI’s (Qualified leads, channel conversions and other user activity insights that can drive new business opportunities.
- Ensure keyword strategies, landing page optimisation, and ad copy are data-led and aligned with brand tone. Content & Channel Management
- Support localisation and tailoring of content for different geographies and audiences. Analytics & Reporting
- Support regulatory and compliance reporting for marketing activity. Compliance & Risk Management
- Stay up-to-date with digital marketing best practice and regulatory changes affecting the investment management sector. Platform Governance
- Maintain auditable processes and records management of content distributed across owned platforms (CRM, Marketing automation, Social media management or Website CMS). Other Responsibilities
- To perform other duties required of you by Digital Management and to support the broader Digital & Marketing team in their activities To be an ambassador of the brand
- Provide backup support and work in conjunction with other experienced marketing leaders to influence and manage performance of junior members of digital and marketing organisation to ensure best practice is leveraged across the business.
- Consistency across the material range (brand, message, data, content etc.) Additionally, all staff are expected to:
Notizen und Originalinhalt
- Job Description
- Search & Paid Media
- Ensure keyword strategies, landing page optimisation, and ad copy are data-led and aligned with brand tone.
- Content & Channel Management
- Support localisation and tailoring of content for different geographies and audiences.
- Analytics & Reporting
- Support regulatory and compliance reporting for marketing activity.
- Compliance & Risk Management
- Stay up-to-date with digital marketing best practice and regulatory changes affecting the investment management sector.
- Platform Governance
Fragen zu dieser Stellenanzeige
Welches Gehalt bietet EFG International AG für diese Stelle?
EFG International AG gibt CHF 189'000 - 331'500 brutto pro Jahr für diese Position in Zurich an. Dies ist das im Original-Inserat veröffentlichte Gehalt (oder, falls der Arbeitgeber keinen Betrag nennt, eine realistische Schätzung für Rolle und Branche) — der Rechner auf dieser Seite berechnet daraus Ihr tatsächliches Netto nach Grenzgänger-Steuer und Sozialabgaben.
Ist das eine Vollzeitstelle, und welchen Vertragstyp bietet EFG International AG?
Diese Stelle ist eine Vollzeit-Position. Der hier angezeigte Vertragstyp stammt direkt aus dem Original-Inserat des Arbeitgebers; klären Sie genaue Arbeitszeiten, Kündigungsfrist und Probezeit während des Bewerbungsprozesses mit EFG International AG, da diese Details auch innerhalb derselben Vertragskategorie variieren können.
Brauche ich eine Grenzgänger-Bewilligung für eine Stelle im Kanton Zürich?
EU/EFTA-Bürger mit Wohnsitz in der Grenzzone des an den Kanton Zürich angrenzenden Landes können eine G-Bewilligung beantragen; der Schweizer Arbeitgeber reicht sie nach Vertragsunterzeichnung beim Migrationsamt dieses Kantons ein. Grenzzonen-Regeln und Bearbeitungszeiten variieren je nach Nachbarland und Kanton — klären Sie die Details mit dem Migrationsamt des Kantons Zürich oder mit HR während der Bewerbung.
Wie bewerbe ich mich für diese Stelle bei EFG International AG?
Nutzen Sie die Schaltfläche "Jetzt bewerben" auf dieser Seite — sie führt direkt zum Original-Inserat von EFG International AG unter efginternational.com, sodass Ihre Bewerbung direkt im Bewerbermanagementsystem des Arbeitgebers landet. Frontaliere Ticino sammelt oder leitet keine Bewerbungen selbst weiter.
