Digital Marketing Associate, APAC — Zurich Insurance (sede Ticino)
- Ort
- Lugano
- Vertrag
- temporary
- Veröffentlicht
- Gestern
Rollenüberblick
We are looking for an early-career digital marketer with 2-3 years of experience to support digital marketing initiatives across APAC.
This role combines campaign execution, marketing analytics, AI-assisted content creation, and stakeholder coordination.
You will work at the intersection of data, creativity, and emerging technology - contributing to innovative marketing programmes across the region while developing deep expertise in AI-powered marketing workflows.
- We are looking for an early-career digital marketer with 2-3 years of experience to support digital marketing initiatives across APAC.
- This role combines campaign execution, marketing analytics, AI-assisted content creation, and stakeholder coordination.
- Key Responsibilities Campaign and Channel Execution
- Support the planning, execution, and optimisation of digital marketing campaigns across APAC markets, including paid search, social, display, and messaging channels (WhatsApp, LINE, etc.).
- Essential
- Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
Hauptaufgaben
- Key Responsibilities Campaign and Channel Execution
- Support the planning, execution, and optimisation of digital marketing campaigns across APAC markets, including paid search, social, display, and messaging channels (WhatsApp, LINE, etc.).
- Coordinate with country marketing teams, agencies, and regional stakeholders for the rollout of regional pilots and innovation initiatives.
- Support partner marketing initiatives by collaborating with country teams and partners to drive joint marketing activities and customer engagement.
- Build and maintain campaign tracking, UTM structures, and attribution frameworks to ensure clean performance data. Analytics and Reporting
- Monitor and report on key marketing metrics: website traffic, engagement, leads, conversion rates, and campaign performance across markets.
- Build, enhance, and maintain dashboards and reports using GA4, Power BI, and other data platforms.
- Translate data insights into clear, actionable recommendations for country teams and senior stakeholders.
- Identify opportunities to improve marketing effectiveness through A/B testing, funnel analysis, and audience segmentation. AI-Powered Marketing and Content Use AI tools
- including Claude (Anthropic), Microsoft Copilot, ChatGPT, and Gemini
Wichtige Anforderungen
- Essential
- Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
- 2-3 years of experience in digital marketing, marketing analytics, campaign operations, or a related role.
- Hands-on experience with GA4, Power BI, Excel, and at least one major ad platform (Meta Ads Manager, Google Ads, or equivalent). Demonstrated, daily use of AI tools
- Claude, Microsoft Copilot, ChatGPT, or similar - for content creation, research, data analysis, or workflow automation.
- Ability to write effective prompts and build reusable AI workflows is expected, not aspirational.
- Experience using generative AI tools for creative production (image, video, or copy generation).
- Comfortable analysing marketing data and translating insights into recommendations for non-technical audiences.
- Strong communication, organisation, and stakeholder management skills.
- Good design sensibility and visual literacy. Preferred (Strong Advantage)
- Experience working in a consumer digital business
- e-commerce, insurtech, fintech, consumer app, digital-first brand, or ride-hailing/super-app ecosystem
Weitere Details
- We are particularly keen to hear from candidates who have worked in consumer digital businesses e-commerce, fintech, insurtech, consumer apps, or digital-first brands Key Responsibilities Campaign and Channel Execution
- Build and maintain campaign tracking, UTM structures, and attribution frameworks to ensure clean performance data. Analytics and Reporting
- Identify opportunities to improve marketing effectiveness through A/B testing, funnel analysis, and audience segmentation. AI-Powered Marketing and Content
- Support the team in evaluating and adopting new AI platforms as they emerge. Stakeholder and Agency Coordination
- Hands-on experience with GA4, Power BI, Excel, and at least one major ad platform (Meta Ads Manager, Google Ads, or equivalent). Demonstrated, daily use of AI tools
- Good design sensibility and visual literacy.
- Basic proficiency in Python or SQL for marketing data analysis (advantageous, not required).
- Adaptable: comfortable with ambiguity and fast-moving priorities.
Notizen und Originalinhalt
- We are particularly keen to hear from candidates who have worked in consumer digital businesses
- e-commerce, fintech, insurtech, consumer apps, or digital-first brands
- Key Responsibilities
- Campaign and Channel Execution
- Build and maintain campaign tracking, UTM structures, and attribution frameworks to ensure clean performance data.
- Analytics and Reporting
- Identify opportunities to improve marketing effectiveness through A/B testing, funnel analysis, and audience segmentation.
- AI-Powered Marketing and Content
- Use AI tools
- Support the team in evaluating and adopting new AI platforms as they emerge.
Fragen zu dieser Stellenanzeige
Welches Gehalt bietet Zurich Insurance (sede Ticino) für diese Stelle?
Zurich Insurance (sede Ticino) gibt CHF 51'500 - 88'000 brutto pro Jahr für diese Position in Lugano an. Dies ist das im Original-Inserat veröffentlichte Gehalt (oder, falls der Arbeitgeber keinen Betrag nennt, eine realistische Schätzung für Rolle und Branche) — der Rechner auf dieser Seite berechnet daraus Ihr tatsächliches Netto nach Grenzgänger-Steuer und Sozialabgaben.
Ist das eine Vollzeitstelle, und welchen Vertragstyp bietet Zurich Insurance (sede Ticino)?
Diese Stelle ist eine befristeter Vertrag-Position. Der hier angezeigte Vertragstyp stammt direkt aus dem Original-Inserat des Arbeitgebers; klären Sie genaue Arbeitszeiten, Kündigungsfrist und Probezeit während des Bewerbungsprozesses mit Zurich Insurance (sede Ticino), da diese Details auch innerhalb derselben Vertragskategorie variieren können.
Brauche ich als italienischer Grenzgänger die G-Bewilligung für diese Tessiner Stelle?
Ja, sofern Sie in Italien innerhalb der 20-km-Grenzzone wohnen. Der Schweizer Arbeitgeber beantragt die G-Bewilligung nach Vertragsunterzeichnung beim Migrationsamt des Kantons Tessin — die Erstausstellung dauert 2-6 Wochen, danach automatische jährliche Verlängerung, solange das Arbeitsverhältnis besteht. Eine wöchentliche Rückkehr zum italienischen Wohnsitz ist für den Status erforderlich.
Wie bewerbe ich mich für diese Stelle bei Zurich Insurance (sede Ticino)?
Nutzen Sie die Schaltfläche "Jetzt bewerben" auf dieser Seite — sie führt direkt zum Original-Inserat von Zurich Insurance (sede Ticino) unter careers.zurich.com, sodass Ihre Bewerbung direkt im Bewerbermanagementsystem des Arbeitgebers landet. Frontaliere Ticino sammelt oder leitet keine Bewerbungen selbst weiter.
