Digital Marketing Specialist 80-100%, temporary position until July 31st 2027 — IKEA

Vollständige Beschreibung

Who you are

At IKEA, we believe great marketing is about reaching the many people in relevant, meaningful and inspiring ways. We're looking for someone who combines a strong media expertise with a collaborative mindset and a passion for driving performance through continuous learning and improvement.

Who you are

You're an integral part of our Country Integrated Media team at IKEA Switzerland reporting to the Integrated Media Manager. We look for you who have a strong interest and engagement with digital area, are broadly interested in the different Media channels with a focus in social media and a good technical understanding. Or. You could also have more experience and a passion for the offline area.

Regardless of your background, you need to bring

• Accuracy and a sense for details[SM2.1], with an analytical mindset.
• Curiosity and willingness to try and learn new things[SM3.1]
• Team Spirit & strong collaboration skills towards both internal stakeholders and external partners

Your responsibilities

• Drive paid media performance – Plan, execute, and optimize digital campaigns to maximize reach, traffic, and conversion across all digital channels.
• Integrate and activate data – Connect audience, media, and performance data to inform targeting, creative optimization, and continuous learning loops.
• Orchestrate channel mix – Manage investment and optimize campaigns across search, programmatic, display, video, and paid social & align it with our traditional channels to ensure full-funnel effectiveness and efficiency.
• Measure and optimize ROI – Track performance against business objectives, extract insights, and refine targeting, messaging, and channel allocation to drive impact.
• Partner with teams across Marketing, including the Content Creation Team and CRM Team, to orchestrate the most effective campaigns.
• Activate segmentation strategies – Leverage the Global segmentation model to create actionable local microsegments aligned with country priorities and marketing strategies.

Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

Good to know

We mentioned earlier that we want our employees to be happy and healthy.

It also means saying 'thank you'!

Our way of saying thank you

• 28 vacation days (based on a 100% workload)
• 8 weeks paid parental leave for fathers; 20 weeks paid parental leave for mothers
• Very attractive social benefits
• 15% staff discount on your purchase - in every Swiss IKEA store
• You would rather travel to work by public transport? We pay between 85% and 100% of your yearly travel ticket
• Free parking facilities
• Unlimited access to the LinkedIn learning platform
• Affordable and healthy meals in our staff canteen (CHF 4.50 for meat dishes and CHF 3.50 for veggie dishes)
• Bonus payments for all employees

There are many opportunities for career development at IKEA. We encourage and support our employees to try out different roles, move between functions or even go abroad. Please submit your full application online via our website, please note however that we cannot consider applications and documents sent by email or post.

That's it from us.

That was a lot of information. We'd love to find out more about you. Just click on 'Apply now' and off you go. We review applications on an ongoing basis and may stop the application process as soon as we have found the right person. So please apply as soon as possible.