Digital Marketing Manager - Campaigns — EFG International AG
- Località
- Zurich
- Contratto
- permanent
- Pubblicato
- Oggi
Panoramica
Job Description The Digital Marketing Manager
Campaign Specialist will be instrumental in shaping and delivering key components in EFG’s transformation of its digital ecosystem and presence across strategic digital marketing channels.
In your role you will work closely with members of the Digital and broader global marketing team to combine strategy, execution, and data analysis to ensure campaigns are client-centric, measurable, and compliant, focused on measurable demand generation and attributable to NNA growth for the broader business.
- Job Description The Digital Marketing Manager
- Campaign Specialist will be instrumental in shaping and delivering key components in EFG’s transformation of its digital ecosystem and presence across strategic digital marketing channels.
- Main Responsibilities
- Collaborate with business experts across global Marketing, Sales, Product, and Investment teams to define target audiences across multiple regions and develop campaign strategies tailored to different markets and segments.
- Bachelor’s degree in Marketing, Business, Communications or related field.
- Professional marketing qualifications (e.g., CIM, Google, Analytics certifications) desirable.
Responsabilità principali
- Main Responsibilities
- Collaborate with business experts across global Marketing, Sales, Product, and Investment teams to define target audiences across multiple regions and develop campaign strategies tailored to different markets and segments.
- Build test-and-learn frameworks (A/B testing, multivariate testing) to continuously improve performance.
- Ensure complex regulations such as cross border marketing compliance rules are met and safeguards are in place with auditable processes.
- Ensure all campaigns are tracked, measured, and aligned with KPIs agreed by the business and focused on supporting meeting our 3-year objectives.
- Accountable for commercially focused KPI’s (Qualified leads, channel conversions and other user activity insights that can drive new business opportunities. Search & Paid Media
- Manage paid media budgets (Google Ads, LinkedIn, display networks) to maximise ROI and lead generation.
- Drive organic growth through advanced SEO strategy (on-page, off-page, technical).
- Ensure keyword strategies, landing page optimisation, and ad copy are data-led and aligned with brand tone. Content & Channel Management
- Work with skilled content creators and subject matter experts across the business to adapt investment insights and marketing collateral into engaging digital formats.
Requisiti principali
- Bachelor’s degree in Marketing, Business, Communications or related field.
- Professional marketing qualifications (e.g., CIM, Google, Analytics certifications) desirable.
- 5+ years’ digital marketing experience, ideally within Private Banking, investment management, financial services. Alternatively a background in targeting HNWI with a luxury services.
- Proven track record of delivering successful, measurable campaigns across multiple digital channels.
- Advanced knowledge of SEO, SEM, PPC, and campaign optimisation.
- Strong knowledge of marketing automation platforms (e.g., Pardot, HubSpot, Marketo).
- Experience working with Salesforce or other CRMs.
- Strong analytical skills, with ability to interpret complex data and provide actionable insights.
- Excellent project management skills; able to balance multiple campaigns across regions.
- Skilled communicator able to explain digital concepts to non-specialist stakeholders and deliver results.
Contatti
- Lead the end-to-end strategy, planning, execution, and optimisation of global digital demand generation campaigns across web, email, paid media, and social channels.
Dettagli ulteriori
- The Digital Marketing Manager
- Accountable for commercially focused KPI’s (Qualified leads, channel conversions and other user activity insights that can drive new business opportunities.
- Ensure keyword strategies, landing page optimisation, and ad copy are data-led and aligned with brand tone. Content & Channel Management
- Support localisation and tailoring of content for different geographies and audiences. Analytics & Reporting
- Support regulatory and compliance reporting for marketing activity. Compliance & Risk Management
- Stay up-to-date with digital marketing best practice and regulatory changes affecting the investment management sector. Platform Governance
- Maintain auditable processes and records management of content distributed across owned platforms (CRM, Marketing automation, Social media management or Website CMS). Other Responsibilities
- To perform other duties required of you by Digital Management and to support the broader Digital & Marketing team in their activities To be an ambassador of the brand
- Provide backup support and work in conjunction with other experienced marketing leaders to influence and manage performance of junior members of digital and marketing organisation to ensure best practice is leveraged across the business.
- Consistency across the material range (brand, message, data, content etc.) Additionally, all staff are expected to:
Note e contenuto originale
- Job Description
- Search & Paid Media
- Ensure keyword strategies, landing page optimisation, and ad copy are data-led and aligned with brand tone.
- Content & Channel Management
- Support localisation and tailoring of content for different geographies and audiences.
- Analytics & Reporting
- Support regulatory and compliance reporting for marketing activity.
- Compliance & Risk Management
- Stay up-to-date with digital marketing best practice and regulatory changes affecting the investment management sector.
- Platform Governance
Domande frequenti su questo annuncio
Che stipendio offre EFG International AG per questa posizione?
EFG International AG indica CHF 189'000 - 331'500 lordi annui per questo ruolo a Zurich. Questo è lo stipendio pubblicato nell'annuncio originale (o, quando il datore non specifica una cifra, una stima realistica per ruolo e settore) — il calcolatore di questo sito lo converte nel netto reale una volta applicate imposta da frontaliere e contributi sociali.
È un ruolo a tempo pieno, e che tipo di contratto offre EFG International AG?
Questo annuncio è una posizione a tempo pieno. Il tipo di contratto mostrato qui arriva direttamente dall'annuncio originale del datore di lavoro; conferma sempre orario esatto, preavviso e durata del periodo di prova con EFG International AG durante il colloquio, perché questi dettagli possono variare anche all'interno della stessa categoria contrattuale.
Serve un permesso da frontaliere per un ruolo nel canton Zurigo?
I residenti UE/AELS nella zona di frontiera del paese confinante con il canton Zurigo possono richiedere il Permesso G; il datore di lavoro svizzero lo presenta all'ufficio della migrazione di quel canton dopo la firma del contratto. Regole sulla zona di frontiera e tempi di lavorazione variano per paese confinante e canton — verifica i dettagli con l'ufficio della migrazione del canton Zurigo o con HR durante il colloquio.
Come mi candido a questa posizione presso EFG International AG?
Usa il pulsante "Candidati ora" in questa pagina — rimanda direttamente all'annuncio originale di EFG International AG su efginternational.com, quindi la tua candidatura arriva direttamente nel sistema di gestione candidature del datore di lavoro. Frontaliere Ticino non raccoglie né inoltra candidature in proprio.
