Marketing Lead - Lung (Fixed Term) — Roche

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At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The Position We are seeking a Marketing Lead (Fixed Term) who will report to the Marketing and Customer Engagement Head and be responsible for the Lung portfolio. As a Marketing Lead, your mission is to create value through meaningful benefits for patients, the business, external stakeholders, and health systems. By working with patient journey partners (PJPs) and healthcare system partners (HSPs), and other cross-functional enablers, value can be added in various ways, such as product innovation, treatment pathway design, a new patient service, technologies/capabilities that improve operational efficiency, global knowledge sharing, or external collaboration. Responsibilities:

• Develop specific marketing strategies for therapeutic areas within the organization, working together cross-functionally with Medical and Access Leads.
• Build and implement an effective plan for Omnichannel engagement via leveraging different channels and tools. Focus on building Omnichannel capabilities internally and externally to provide meaningful customer experiences that add value to patients, collaborating closely with the Digital team.
• Manage P&L to ensure resources are utilized effectively and in accordance with the business outcomes
• Ensure continuous sales and logistics forecasting, working closely with the PJPs and Finance team.
• Interpret and translate scientific data into commercial implications, analyze data, and make strategic recommendations.
• In case of new launches, build and propose a suitable Go-to-Market Strategy via defining pricing, distribution channels, and sales strategies, working with Access and Launch Excellence Leads.
• Provide marketing insight and direction to optimize new product launches and monitor budget and expenditures.
• Participate in national and international congresses, scientific meetings, and global implementation/update meetings to keep the knowledge updated for commercialization strategies.
• By overseeing the patient journey in its entirety, act as a system thinker with the ability to identify shared purpose among stakeholders and contribute to creating value to the patient journey through supporting and enabling the PJPs in implementing successful projects for the ecosystem in line with Roche Code of Conduct and principles.
• Working beyond the local organization, align and collaborate with broader networks, provide support to global networks and other affiliates, and be accountable for ensuring collaboration with the networks and local leads to identify new opportunities, initiatives, and solutions to answer stakeholder needs and to drive value for the patients.
• Prepare and update the training materials and provide internal education and training programs to the customer engagement teams and other lead roles in the affiliate when necessary.
• Generate mar-com strategies working together with the communication department. Support the PJPs in setting the Therapeutic Area or other communication strategy and creation/adaptation of local Therapeutic Area messages, materials, and communication content for digital platforms. Mindset and Behaviours:
• We Before Me Mindset: Strong entrepreneurial mindset with outstanding partnering capabilities (coaching, consulting, ability to deeply listen, question, and understand)
• Growth mindset, able to learn and unlearn quickly, take risks and experiment, and contribute to the learning cycle by sharing knowledge with others inside and outside Roche
• System thinker, self-managed and self-dir