Head of Customer Engagement & Marketing — Roche

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At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The Position

• The Head of Customer Engagement & Marketing is a pivotal executive role within the Roche Turkey Leadership Team, entrusted with holistically architecting, leading, and executing the commercial vision and go-to-market strategies for the company's entire pharmaceutical portfolio. This role functions as the "Chief Commercial Conductor," orchestrating and unifying both the strategic business units (Disease Area Teams) and the central marketing capabilities that serve them (Marketing Leads / Marketing Chapter) under a single, cohesive vision. This leader directly manages and develops two distinct leadership groups: the Disease Area (DA) Leads and the Marketing Leads. Through the DA Leads, they hold ultimate accountability for the therapeutic area strategies and full P&L outcomes. Concurrently, through the Marketing Leads, they are responsible for embedding marketing excellence, fostering state-of-the-art capabilities, and ensuring the agile, strategic allocation of marketing resources across the entire Organization. The fundamental purpose of this role is to build a seamless bridge between high-level strategy and flawless execution. By leveraging a deep strategic partnership with the Medical, Access, Regulatory & Government affairs, as well as the Business Excellence Division, this leader will ensure Roche achieves its ambitious market leadership and patient impact goals. Core Responsibilities and Accountabilities 1. Integrated Commercial, Access, Medical, and Government Affairs strategy & execution:
• Architect and drive the overarching commercial strategy for all Disease Areas, ensuring the creation of integrated, omnichannel marketing and sales plans that are executed with excellence in the field.
• Lead portfolio-level strategic planning, including lifecycle management, competitive readiness, and new asset launch sequencing to maximize the long-term commercial value and patient impact of Roche’s portfolio.
• Assume ultimate ownership of commercial forecasting in partnership with finance, resource allocation, and budget management to ensure financial targets are met, and investments yield maximum ROI.
• 2. Disease Area (DA) P&L and Performance Leadership:
• Provide strategic direction, coaching, and empowerment to the DA Leads, holding full P&L accountability for the entire commercial organization. Drive the achievement of ambitious revenue growth, market share, and profitability targets.
• Foster a culture of ownership, innovation, and urgency within the DA teams, ensuring they remain laser-focused on overcoming obstacles and achieving their strategic objectives.
• Ensure DA teams have the necessary resources, capabilities, and cross-functional support to win in their respective markets.
• 3. Marketing Capability & Excellence (Marketing Lead) Leadership:
• Lead and cultivate the central Marketing Leads (Marketing Chapter) team, acting as the chief steward of marketing talent and capability within the organization.
• Take direct responsibility for the professional development, career progression, performance management, and succession planning for the marketing talent pool.
• Implement a dynamic resource allocation model, ensuring marketing expertise is deployed fluidly and effectively to the highest-priority strategic initiatives within the DA teams.
• Champion and embed a culture of marketing excellence across the organization, setting the gold standard for brand planning, digital marketing, data analytics, customer journey mapping,