Senior Marketing Manager, Core Lab Customer Strategy — Roche

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At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The Position Senior Marketing Manager, Core Lab Customer Strategy The Opportunity: Core Lab Marketing is where passionate, enterprise-minded leaders come to make a real impact for patients, for customers, and for each other. We deliver comprehensive, integrated solutions to Core Laboratories supporting Integrated Health Networks and Reference Labs, helping our customers achieve their priorities and ultimately improve patient outcomes. This role sits at the center of our Core Lab marketing team, orchestrating across product and marketing teams to bring our Total Integrated Solution to life in the market. As the voice of the customer, you'll translate deep insights and segmentation data into strategies that drive demand, differentiate Roche, and accelerate wins. You'll champion compelling customer stories, steward our strategic narrative across business units, and partner closely with sales, brand, and digital teams to amplify our impact. We are looking for a natural collaborator who leads through influence, thrives in cross-functional environments, and consistently brings an enterprise mindset to their work. The ideal candidate is energized by complex challenges, driven by customer impact, and committed to elevating the teams around them. Key Job Responsibilities:

• Market & Customer Expertise:
• Demonstrate deep understanding of customers, their beliefs and behaviors, competitors, testing settings, and the broader market landscape.
• Use customer data, insights, and NPS to develop and execute strategies that drive win rates and customer retention
• Total Integrated Solution & Strategic Narrative:
• Act as the center of the Core Lab marketing team, aligning product and marketing managers to ensure the Total Integrated Solution is brought to life cohesively across the portfolio.
• Own the Core Lab Total Integrated Solution strategic narrative and content library, ensuring alignment with other business units and collaborating with brand and digital teams to bring the narrative to life across channels.
• Segmentation Model & Commercial Strategy
• Drive effective utilization of our customer segmentation model and identify opportunities to refine it
• Act as the customer voice to sales, converting insights into recommendations that enhance strategy and execution for NeedleMover and other key accounts.
• Customer Stories & Campaigns:
• Identify strategic customers who represent the value of Roche's Total Solution and partner with them to develop compelling case studies, testimonials, and campaigns that showcase their stories in the market
• Account-Based Experience (ABX):
• Dedicate 5–10% of capacity to ABX initiatives, partnering with sales on strategic accounts to co-develop and execute tailored engagement plans
• Channel Fill & Demand Realization:
• Accelerate channel fill activities to support pipeline velocity and demand realization.
• Leadership & Collaboration:
• Advise senior management and key stakeholders by reporting on special projects, business challenges, and emerging opportunities.
• Lead through influence, role-modeling impactful business solutions and fostering cross-functional collaboration.
• Encourage, motivate, and empower teammates to succeed, consistently bringing an enterprise mindset to shared priorities. Who You Are:
• You hold a Bachelor's degree in Marketing, Business, Communications, or a related field
• You hold 5 years of marketing, business, sales or relevant business experience Preferred:
• Knowledge of the Core Lab mark