Global Digital Campaign Expert - TALENT POOL — Roche

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At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The Position We are looking for YOU to join our TALENT POOL at our Roche Services & Solutions Center in Budapest! The Global Digital Hub has been established within Roche Services & Solutions Center in Budapest. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design. As a Global Digital Campaign Expert in the Digital Campaigns Chapter, you are central to global campaign content planning, creation, activation, and reuse. You establish and maintain key relationships with stakeholders across the global Pharma or Diagnostics networks, ensuring effective communication between brand and production teams. Your strategic insight allows you to offer crucial recommendations on content development, co-create omnichannel strategies, and drive content reuse across Roche. You leverage your knowledge of the Life Science industry to ensure global campaigns are strategically aligned and adaptable to evolving needs. You coordinate production of assets to support the global product strategy, ensuring asset quality and brand consistency. You manage global campaign asset creation by preparing briefs, coordinating production, and validating with stakeholders. You track content adoption and localization through reports, and dashboards, ensuring that existing assets are effectively utilized. Additionally, you forecast demand, schedule content creation and reuse, and manage global-to-local calendar mapping. You pilot new content services, ensuring high adoption and effective reuse. You oversee end-to-end campaign content production and serve as the main contact for global brand teams, creative teams and production teams, managing expectations and business discussions and ensuring timely, high-quality delivery. You coordinate a team of Campaigns Delivery specialists, facilitate regular communication and monitor progress, ensuring their priorities are clear and processes are aligned. The Opportunity:

• Establish and maintain relationships with stakeholders across global Pharma or Diagnostics networks, ensuring effective communication between brand and production teams.
• Provide strategic recommendations on content development, co-create omnichannel strategies, and drive content reuse across Roche.
• Utilize Life Science industry knowledge to ensure global campaigns are strategically aligned and adaptable to evolving needs.
• Coordinate production of assets to support the global product strategy, ensuring asset quality and brand consistency, and manage global campaign asset creation, including preparing briefs and validating with stakeholders.
• Track localization and adoption of content across affiliates, ensuring effective utilization of existing assets and oversee end-to-end campaign content production, serving as the main contact with global brand teams.
• Forecast demand, schedule content creation and reuse, and manage global-to-local content calendars, providing recommendations on KPIs and metrics across customer journey touchpoints.
• Support the Digital Campaigns Network by driving best practices, continuous improvement, feedback, and facilitating regular communication within a team of Digital Project delivery specialists to ensure priorities are clear and processes are aligned. Who you are:
• Bachelor's degree in Marketing, Business, Life Sciences, or a related field; advanced degree preferred.