Diagnostics Value Consultant - Liver diseases & navify Algosuite portfolio — Roche

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At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The Position Role Purpose ● This position is primarily responsible for advocating the value of diagnostic products, formulating and executing marketing strategies and tactics. This position will more focus on Liver disease& navify Algosuite portfolios The area includes Liver diseases portfolio(IM Infectious Diseases, HBV, HCV,HDV, Other Virology and future related ) & navify Algosuite portfolio(GAAD, PROC3ADAPT, and other algorithms such as LGIFlag and Klinrisk in the pipeline) Role Scope Develop and execute Marketing plans, business strategies and marketing tactics across the Liver disease& navify Algosuite portfolios to maximize its commercial success

• Identify business opportunities and challenges in the market that addresses customer pain points
• Maintain market intelligence, monitor and analyze product and competitors; and pivot market strategies where necessary.
• Shape reimbursement policies and communicate the value of our product.
• Influence lab and clinician behavior to drive adoption
• Establish annual sales forecast and 3-year business planning for the products assigned in line with the developed strategies.
• Identify executable strategies and translate them into concrete next steps that can be trialed with CST (Sales)
• Explore and experiment with new innovative commercial business models to further support market development efforts
• Organize and carry out marketing events to engage users, clinicians and other healthcare professionals.
• Launch preparation fundamentals based on Launch Power House framework
• Lead cross-functional teams to develop, execute and monitor product launch plan and key milestones, to ensure a successful product commercialization.
• Ability to craft customer specific and compelling product messaging. Includes internal and external public communications on digital , in-person and paper channels
• Clear price and product positioning in identified customer segments, with an understanding of the market dynamics and competitor landscape.
• Ensure that all marketing materials (promotional content, product info, manuals, etc) are compliant with Roche and local regulatory requirements; and available for the CST (sales) team to promote the products effectively.
• Work and prioritize registration requirements with QRA to ensure that requirements are met in regards to local registration, performance and evaluation.
• Develop internal and external training plans and ensuring optimal training execution
• Create and align on the go-to-market strategy with the commercial and support teams, including key performance indicators, segmentation, and account/customer targets.
• Develop and engage Key Opinion Leaders (KOL) in relation to focus product portfolio and marketing initiatives, including healthcare professionals, professional societies, government officials, payers and patients.
• Plan and execute effective product life-cycle management
• Manage marketing and product notifications
• Cross functional collaboration (CST, CSS, SPB&CE, SCM, QRA) during product version changes or phase-out. Understanding regulation update impact with QRA, including product in catalog and pricing, ensuring sufficient inventory with SCM, understanding customer impact and managing this process with CST
• Product pricing management: List price and ASP management..
• Work closely with Customer Service & Support (CSS) and Medical teams to ensure product related technical and medical issues are well handled
• Enterprise thinking to work across pr