Client Event & Digital Content UK — Union Bancaire Privée

Descrizione completa

Mission We are looking for a new Events & Marketing Manager to join the Communications & Marketing team in the UK. In this role, the individual will

• Contribute to & implement UK marketing and events strategy to establish a distinctive trusted brand
• Leverage off communication and engagement channels with clients, prospects and professional introducers to increase qualified referrals
• Define content and marketing collateral for clients, prospects and business introducers to strengthen brand visibility
• Plan and organise events for clients, prospects and professional introducers
• Define event ROI tracking and follow up process
• Generate marketing-led opportunities through co creation of content and events with external partners
• Support AM in marketing initiatives and events Responsible for:
• Implement UK marketing and business development strategy across digital and traditional channels aligned to business objectives and brand positioning.
• Lead audience segmentation and value proposition development for clients, prospects, and professional introducers.
• Establish a robust measurement framework with monthly and quarterly reporting.
• Create marketing collateral (brochures, presentations, one-pagers, factsheets, pitch decks) with clear value propositions.
• Plan and execute integrated campaigns and measure content performance
• Partner with front office to qualify leads, lead routing, and SLAs; build lead-nurture workflows.
• Oversee website optimisation (UX, SEO, conversion rate optimisation), landing pages, and marketing automation journeys.
• Establish and manage communication and engagement programs for clients, prospects, and introducers (e.g., tailored newsletters, updates, co-marketing).
• Set up feedback loops and engagement forums with introducers to identify content needs and joint opportunities.
• Track and report on introducer pipeline influence, referral volumes, conversion rates, and revenue attribution.
• Help build the annual events calendar with formats, themes, budgets, and target KPIs (registrations, attendance rate, pipeline influence).
• Develop post-event follow-up and measure impact on pipeline.
• Define and track KPIs across brand, engagement, acquisition, and revenue influence Core competencies
• Solid Investment / background - Minimum of 5-10 years' relevant experience in WM/ AM
• Ability to engage with Senior executives , manage expectations, provide guidance
• Long experience with media relations – minimum of 5 years in dealing with media requests and existing network of journalists in the UK
• Proactively promote relevant content in selected media.
• Be result driven and ability to develop impactful initiatives and develop KPI’s
• Project management – The ability to articulate complex projects with different stakeholders; good experience to lead the planning, development, and execution of specific projects
• Content editing Copywriting – Excellent written communications skills; experience to write, rewrite or edit complex /investment communications with a strong command of English;
• Teamwork and Inclusion - Collaborates with other team members and contributes productively to the team's work and output. Flexible, dedicated, respectful, team-player
• Work under pressure - Ability to juggle many projects and meet deadlines in a high-energy, fast-paced environment
• Knowledge of client marketing and compliance guidelines
• Legal understanding of intellectual property issues related to brand usage In addition to the minimum responsibilities please tick any of the following responsibilities that apply to the role: [ X ] Comply with all Risk and regulatory obligations where relevant [ ] Responsibility to act within agreed risk limit (credit/market, etc...) [X ] Responsibility for ensuring that you are fully aware of and adhere to internal Policies that relate to you, your business or other businesses for which you have any level of responsibility [X ] Responsibility for reading, understanding and complying with the Company's Conduct and Standards and corresponding regulations. You will be notified of changes to policies in a timely manner through announcements and/or intranet updates Financial Conduct Authority & Prudential Regulation Authority Conduct Rules Individual Conduct Rules - All staff covered by Code of Conduct rules are reminded of their obligation to adhere fully to these codes of conduct and failure will be considered as an act of gross misconduct RULE 1 You must act with integrity RULE 2 You must act with due skill, care and diligence RULE 3 You must be open and cooperative with the FCA, the PRA and other regulators RULE 4 You must pay due regard to the interests of customers and treat them fairly RULE 5 You must observe proper standards of market conduct RULE 6 You must act to deliver good outcomes for retail customers This rule applies to all staff subject to the conduct rules who carry on activity which involves a direct retail client, or end-retail client, and which is in scope of the FCA’s Consumer Duty.